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Beyond Traditional: Where Commercials Meet Entertainment
Traditional commercials remain powerful – but the most successful brands are discovering how entertainment integration amplifies their entire marketing strategy, creating lasting cultural impact that advertising alone cannot achieve.
How We Do This Better:
1
Contract-Backed Integrations
Integrations are woven into content, with visibility subject to final edit. Historically supports high-impact, in-story brand integration.
2
Storytelling That Resonates
Commercials interrupt, integrations enhance. Part of the story, your brand builds emotional connections, driving recall, trust, and engagement.
3
Cost-Effective, Long-Term ROI
Traditional ads end with budget. Entertainment partnerships offer long-term value through syndication, streaming, and co-branded extensions.
Your Strategic Partner
Perfect Content Alignment
Meaningful Story Integration
Multi-Channel Activation
End-to-End Management
The Result? Mutually Beneficial Partnerships. Consumer Friendly Advertising.
Advertising buys impressions. Hollywood Branded buys cultural relevance.
Pop Culture in a
HOLLYWOOD BRANDED BOX
Your Turnkey System for Building Powerful Pop Culture Partnerships
Hollywood is complex – our customized [HB]Box makes it simple. We combine AI intelligence + human expertise to identify the right opportunities, craft strategies that fit your brand, and manage execution from first conversation to final ROI report.
KEY CREDENTIALS:
With over 18 years of experience, 250+ brand partners and 10,000+ partnerships delivered across film, TV, music, sports, fashion, celebrities and digital, this is the proven 7-step system brands trust to build lasting cultural relevance
WHAT YOU GAIN:
Direct Hollywood Access
From producers and studios to talent reps and agents.
Contract–Backed Integrations
Reporting and visibility determined by final edit.
Cultural Relevance
Authentic audience connections through entertainment.
End–to–End Support
Strategy, execution, and amplification under one roof.
WHO THIS IS FOR:
Brand marketers and business leaders ready to build long-term cultural relevance through entertainment – not one-off placements or short-term tactics.
FLEXIBLE BY DESIGN:
Your [HB] Program works the way you need it to: either as a hands-free, fully managed turnkey program, or as an embedded extension of your marketing team, working directly with your C–suite, sales leads, and department heads.
You've Seen Our Work... Everywhere
You might not know it yet, but you've definitely seen our work on screen, where our brand partners show up every day – all around the world.
At Hollywood Branded, we don't just throw brands into the spotlight – we carefully weave them into the most memorable moments in pop culture. From your favorite blockbuster films and binge-worthy TV shows to those dazzling red carpet events, our brand integrations leave an impact people talk about (and remember!)
With 18 years and over 10,000 campaigns under our belt, we've helped launch, scale, and reposition brands through the power of pop culture.
See How We Bring Partnerships To Life:
Client Testimonial:
Client Impact Statement:
"Expensify's marketing role in F1 is 'possibly one of the best brand placement opportunities ever.' Accordingly, we are battening down the hatches in preparation for what we hope will be a wave of new leads that puts our servers, sales team, and customer success to the test."
– David Barrett, CEO, Expensify (in note to investors)
Real-Time Business Impact:
Actor Damson Idris, who stars in F1 as a young and upcoming driver, wore a racing suit from the film to the Met Gala, which led to a surge of interest in the company. "This is just the kind of thing happening right now, and it's wild. It really has an effect," Barrett said, adding that sign-ups for Expensify's product quadrupled for a few hours after the annual fashion event Monday night in New York.
Proven Results That Speak Volumes
We don't share our clients' metrics to protect their brands. But our case studies demonstrate real business impact.
Featured Partnership: Expensify x F1 Movie
Hollywood's Fast Track To Brand Stardom
For Expensify, we secured the most groundbreaking product placement in history in the blockbuster Summer 2025 F1: The Movie, creating unforgettable brand moments on screen and off.
Key Results:
And Expensify isn't the only F1: The Movie winner we secured...
PEAK Results:
  • Title sponsor of Brad Pitt's F1 IMSA race car
  • Featured live during Daytona 24 (NBC, Peacock, USA Network)
  • $9 million in publicity value from PR alone
  • 516+ million impressions from 90+ media mentions
"The sentiment, feedback, and global acceptance of F1: The Movie has been overwhelming. Thank you, for the countless dedication and meticulous effort and above and beyond contributions to this project. I hope you are able to take a step back and realize you've changed branded integration in Hollywood productions forever. Thank you for all you do, and what you have and continue to do for this project!"
– Brian Bohlander, Director of Marketing, Sports + Partnerships
Old World Industries (PEAK)
Here's proof of what Hollywood Branded delivers:
BlackBerry – The Definitive Business Smartphone
  • 10+ year partnership
  • 1,600+ productions
  • 6.5 billion first-run impressions
  • CPM: $0.18
Result: Cemented as the definitive business phone and cultural staple
Canadian Club – Mad Men Legacy
  • Don Draper's whiskey of choice
  • 300M+ series viewers
  • CPM: Under $0.60
Result: Reversed 17 years of declining sales, $300M+ market cap increase
Bumble – IPO Momentum
  • Riverdale storyline integration
  • 117M+ views across placements
  • 115% more fan engagement
  • CPM: Under $3.00
Result: Helped drive IPO momentum (stock opened at $76 vs. $43)
FLIR – Eight-Year Placement Program
  • 710 productions
  • 220M impressions (first airing only)
  • $42M in exposure value
  • CPM: $0.32
Result: Became the go-to thermal imaging brand in entertainment
Coffee Beanery – Consistency Over Time
  • 8-year partnership
  • 197 visual + 29 verbal mentions
  • 1.2 billion views
  • CPM: $0.37
Result: Built Hollywood familiarity and consistent brand presence
Pilot Pen x Mean Girls
  • Amazon #1 New Release for Gel Ink Pens
  • 96% higher click-through rate vs. benchmarks
  • 46% lift in Amazon traffic
  • Sold out day one
Result: Achieved immediate market dominance and high engagement
SimpliSafe x Your Place or Mine
  • 30M+ trailer views
  • 89.2M film views (Netflix Global Top 10 for 4 weeks)
  • $1.2B in PR value (first week)
  • $1.09M in integrated brand placement value
Result: Massive audience reach and significant publicity value
Pilot Pen x Kelly Clarkson Show
  • 500+ episodes of integration
  • 1.6B viewers over 3 seasons
  • Drove measurable retail sales increases
  • Multi-year partnership success
Result: Sustained brand visibility leading to direct sales impact
GAF x Duck Dynasty
  • 1,317% higher performance than expectations
  • First national ad campaign launch
  • B2B contractor targeting success
Result: Exceeded performance metrics for a targeted national campaign
"In one of our first ever meetings with Hollywood Branded, they asked what our #1 top priority movie/show partner would be, and less than a year later, we had the global licensing rights to that show. This is on top of product placements and sampling opportunities they've secured for us that would have cost us hundreds of thousands if we went through traditional media advertising. They are collaborative, organized, and just overall good people who know how to get stuff done."
Adam Weinberg – Head of Marketing, St. Dalfour
3 Year Client | Emily In Paris: Brand licensing partnership (PR + influencer activation) + product placement program"
Cultural ROI in Action
Real Results from Real Partnerships

82% of consumers say cultural moments influence purchasing decisions. A media buy reaches people. A cultural moment moves them. The difference shows up in brand lift, in purchase intent, in the CPM that keeps declining for years after the campaign budget is gone.
$0.18
BlackBerry CPM
Entry CPM ~$3.00 → $0.18 after 3 years. 10-year program. 1,600 productions. 6.5B first-run impressions.
$0.32
FLIR CPM
Entry CPM ~$2.00 → $0.32 after 3 years. 8-year program. 710 productions. $42M estimated value.
$0.60
Canadian Club CPM
Entry CPM ~$2.50 → under $0.60. Reversed 17 years of declining sales. $300M+ market cap increase.
$35M
Expensify Gain
F1: The Movie. 17.7M shares traded from trailer release alone. $35M gain before the film even opened.
The Compounding CPM Advantage
As partnerships compound over time, CPM drops dramatically — delivering exponentially more value per dollar spent than traditional media buys.
The brands winning this game are not the ones with the biggest media budgets. They are the ones with the smartest infrastructure. They show up in the worlds people already trust, in the stories people are already watching.
These outcomes aren't one-off wins. They're the result of a system designed to build infrastructure first, then activate it into momentum. Here's how that system works.
Why Hollywood Branded:
A Different Kind of Agency Partner
Hollywood Branded is not a traditional agency – and not a talent intermediary. We are a strategic partner built to help brands operate inside entertainment ecosystems with clarity, control, and long-term leverage.
Where most agencies focus on transactions, we build preference – with the people who decide what shows up on screen.
What Sets Us Apart
Strategic Leadership
We build the strategy first, then execute against it – ensuring every placement, partnership, or activation ladders back to a clear brand objective.
Direct-to-Production Relationships
We work directly with producers, prop masters, set decorators, writers' rooms, and studios – not through network ad sales desks or intermediaries.
No Conflicts of Interest
Hollywood Branded represents brands only, ensuring all decisions are made in service of brand outcomes – never split between the brand and talent.
End-to-End Management
From opportunity sourcing to negotiation, execution, brand safety, and co-promotional extensions – we manage the full lifecycle.
Built to Scale
Our platform + services model allows brands to start at a foundational level and scale into premium partnerships without rebuilding the system each time.
Most Agencies vs. Hollywood Branded
Clear Roles. Shared Success.
HB owns what your current agencies don't touch. We are not a replacement. We are the layer your current roster has no access to.

Already in a Deal? HB Can Step In. If your brand is already in active conversations with a studio, network, or talent team, HB can step in mid-process – bringing structure, relationships, and execution capability to deals already in motion.
The Result
A smarter, more efficient way to build cultural relevance – without sacrificing transparency, control, or budget discipline.
Executive Summary:
How Programs Are Structured
Hollywood Branded operates as a cultural infrastructure partner. Every brand starts on Radar. From there, the system scales in two directions: deeper intelligence through Radar upgrades, and deeper execution through Unlock Access.
We separate subscription investment from activation investment — enabling brands to fund the foundation, then activate with intention.
Program Architecture: How the System Scales
1
Radar
AI + human-vetted opportunity intelligence. The entry point for every brand.
2
Playbook
Brand positioning, opportunity criteria, Hollywood education, and brand safety framework.
3
Unlock Access
Direct production relationships, sourcing, negotiation, and execution capability.
4
Produce
Contracted, guaranteed entertainment partnerships brought to life.
5
Amplify
Paid media, influencer extensions, PR, retail tie-ins, and social amplification.
6
Measure / Growth
Performance analysis, optimization, and roadmap refinement.
Three Ways Your Brand Shows Up
In-World Content
Entertainment integration. Your brand exists naturally within the story.
  • Product placement & prop integration
  • Character use & on-set seeding
Cost: Production fee only.
Brand-Owned Content
Hollywood-quality brand assets. Your brand drives the narrative.
  • Co-branded commercials & docuseries
  • Branded channels & behind-the-scenes content
Cost: Production and talent fee only.
Distribution + Amplification
Multiplying the reach. Extending what was built into culture at scale.
  • Paid media layers & influencer extensions
  • PR campaigns, retail tie-ins & social amplification
Cost: Media investment.
Investment Structure: Three Layers
Programs are structured across three distinct investment layers — each scoped and approved separately.
Layer 1: Radar
Intelligence subscription. Ongoing opportunity sourcing, AI + human vetting, and market intelligence across film, TV, streaming, music, sports, creators, and live events.
$25K – $150K / yr
Layer 2: HB Subscription / Access
Full platform access, dedicated team, Playbook, Trade + Educate, quarterly strategic reviews, and execution infrastructure. Subscription converts to HB Points redeemable against partnership fees.
$75K – $1M+ / yr
Layer 3: Partnership Budget
Activation investment for contracted, guaranteed partnerships. Each opportunity is presented individually with clear scope, costs, timelines, and deliverables. Written approval required before proceeding.
$250K – $10M+ (approved per opportunity)

Activation is always optional and scoped. Brands can operate exclusively at the intelligence layer and choose if and when to activate. No partnership fees are committed without written brand approval.
Program Structure: Your 6-Stage Hollywood Integration System
Every Hollywood Branded program follows a proven 6-stage system – from intelligence and strategic foundation through execution and performance tracking – designed to maximize your brand's impact in entertainment.
1
Stage 1: [HB]Radar
Your Opportunity Intelligence Engine
Every brand starts on Radar. Continuously scans the Hollywood landscape across Film, TV, Streaming, Music, Talent, Licensing, Gaming, Sports, and Live Experiences. Surfaces what matches your tier. Radar is not execution — it is the intelligence layer that makes execution decisions smarter and faster.
2
Stage 2: [HB]Playbook
Your Strategic Foundation
A complete strategic blueprint built for your brand. Includes Cultural Relevance Audit, Narrative Development, IP/Talent/Integration Strategy, Stakeholder Alignment Guide, Executive Summary Deck, Sample Placement Concepts, Amplification Ideas, Timeline and Budget Ranges, and Readiness Score: Go/No-Go Framework. Nothing activates without it.
3
Stage 3: [HB]Access
Unlock Your Infrastructure (Subscription)
HB's annual program fee. Funds your dedicated team, legal architecture, deal structuring, brand safety governance, AI scoring, performance dashboards, and all execution capacity. Converts to HB Points at most tiers (1 Point = $1,000). Emerging tier has no points — it is the entry and testing level.
4
Stage 4: [HB]Produce
Own Your Story, Own Your IP
Co-branded commercials, docuseries, branded channels, behind-the-scenes content. Brand-owned content built with entertainment IP created by a Hollywood production team.
5
Stage 5: [HB]Amplify
PR, Influencer Amplification & Extensions
Paid media layers, influencer extensions, PR campaigns, retail tie-ins, social amplification. Takes integration assets and pushes them further.
6
Stage 6: [HB]Measure/Growth
Tracking, Reporting & Optimization
24/7 dashboards, monthly reporting, quarterly strategic reviews, performance tracking, and attribution. The program compounds — CPM keeps declining as content continues to air.
How Brands Typically Scale
  • Year 1: Radar live, Playbook built, Access subscription active. First fast-format wins. Pipeline seeded for 18-month integrations.
  • Year 2: Activate higher-impact paid partnerships with stronger negotiating leverage
  • Year 3+: Scale into premium integrations, exclusivity, and long-term cultural presence
This approach avoids one-off placements and instead builds sustained momentum.
Paid Integrations: Film, Television & Music
Where cultural impact is locked in
Paid integrations are contract-backed partnerships that embed brands directly into storytelling, character behavior, talent alignment, and cultural moments – not just visibility.
These integrations are structured, negotiated, and managed end-to-end to ensure creative fit, brand safety, and measurable impact across film, television, and music.
What paid integrations can include:
  • In-script or in-story brand moments
  • On-screen usage tied to character behavior
  • Verbal mentions or narrative reinforcement
  • Music video integrations
  • Artist, tour, or album partnerships
  • Co-branded commercials tied to film or series launches
What Happens When: Your Timeline Reality
The most common question is: how fast can we see something? The honest answer depends on what you're building toward. Some formats move in weeks. Others take 18 months to reach screen.
The Playbook maps your specific timeline based on your goals, budget band, and upcoming moments. Brands with near-term launches start in the fast lane. Brands building toward a 3-year cultural position start laying track on the major integrations on day one, because those take the longest and pay the most.
Film Integrations
Feature films deliver long-tail value across theatrical release, streaming, broadcast, airline, and global distribution. Integrations must feel organic to story or character and require early access, creative sensitivity, and experienced negotiation.
What brands gain:
  • Global reach and longevity
  • Cultural legitimacy
  • Association with premium IP
  • Repeated exposure across platforms over time
Television Integrations
Television integrations build familiarity through repetition and serialized storytelling. Scripted, unscripted, and talk formats allow brands to become part of everyday character habits and audience routines.
What brands gain:
  • Repetition and recall
  • Faster time-to-market than film
  • Ongoing audience engagement
  • Flexibility across episode arcs and formats
Music Integrations
Music integrations place brands inside moments audiences feel, share, and identify with – especially among Gen Z and Millennial consumers.
What brands gain:
  • Immediate cultural relevance
  • Emotional connection and credibility
  • High social and earned amplification
  • Strong resonance with younger audiences
Hollywood Branded manages paid integrations across all three mediums to ensure early access, creative alignment, and a seamless bridge between entertainment and commercial impact.
How Hollywood Branded Executes Paid Integrations
Every activation follows the same six-step process regardless of size or budget. No creative work begins before your approval. Clear exit points exist at every stage.
1
Opportunity Identification
HB identifies eligible opportunities 12–36 months pre-release through Radar, direct relationships, and inbound studio requests. Projects are graded using the [HB]Score (100-point weighted system). Only A-Tier (85–100) and B-Tier (70–84) advance. No creative work begins at this stage.
2
Strategic Alignment
Your brand reviews the fit, budget band, and risk profile. You advise on tone and reputational considerations. No creative commitment yet.
3
Formal Offer to Production
HB issues a formal offer outlining budget range, intent, and illustrative placement zones. Productions do not engage creative teams without this step in place.
4
Creative Exploration
Producers and writers explore how your brand exists naturally in the world. Concepts are directional and non-binding. In-character participation evaluated where appropriate. No advocacy required.
5
Final Approval
Creative, legal, rights, and financial terms finalized. Your brand retains full sign-off authority. Only approved concepts move forward into production.
6
Go / No-Go Decision
Alignment achieved: production proceeds, HB manages the integration. Not achieved: project exits cleanly. Funds reallocate. No reputational or financial exposure.
Brands are never left managing these steps alone – we handle every phase.

About the [HB]Score: Nothing advances to a formal offer without clearing the [HB]Score threshold. Projects and talent are scored independently on separate 100-point scales. A strong project does not override a weak or volatile talent situation. Both gates must clear independently.
De-Risking the Investment
Paid integrations are not opportunistic bets. They are structured partnerships with contractual protections and active management throughout the lifecycle.
Legal coordination and documentation
Creative approvals and brand safety
Talent alignment and compliance
Continuity and post-production checks
Deliverables and usage verification
This oversight is what protects brand investment and differentiates our approach from transactional placement models.
How Paid Integrations Connect to Program Tiers
As brands move up tiers, paid integrations become easier to secure, faster to execute, and more valuable – because the foundational work is already in place.
Earlier access to premium opportunities
Stronger negotiating leverage
More proactive deal structuring
Built-in amplification and extensions
Faster acceleration from concept to execution
Paid integrations reward brands that invest in the system – they are not isolated one-offs.
The Bottom Line
Paid integrations are where strategy, access, execution, and culture converge. When done correctly, they don't just generate impressions – they shape perception and drive long-term brand value.
Hollywood Branded exists to make those moments work.
How Hollywood Branded Is Different
Understanding Your Entertainment Marketing Alternatives
How Most Brands Get This Wrong
Entertainment marketing has been available to national brands for decades. Most still approach it the same way they did in the late 90s. They hear about an opportunity, they react, they overpay for a single placement with no context, no structure, and no infrastructure around it. Then they reset the following year with nothing compounding.
The other common failure: staking the entire program on a single spokesperson or one piece of talent. When that relationship ends, the brand has nothing left.
Reactive Brand vs. Strategic Brand

The question is not whether to participate in pop culture. The question is whether you participate with a system or without one.
The Agency Landscape: Where Hollywood Branded Fits
Most agencies offer a piece of the puzzle. Hollywood Branded is built to deliver the whole picture – strategy, access, execution, and amplification under one roof.

Our Unique Advantage: We're the only agency that combines strategic planning, direct production relationships, trade-based programs, guaranteed integrations, AND multi-channel amplification – plus the ability to produce EVERYTHING – all under one roof.
How to Work With Hollywood Branded: A Scalable Partnership Model
Hollywood Branded provides a streamlined engagement model, granting brands ongoing access to entertainment ecosystems while ensuring flexibility, transparency, and control.
Our structure separates subscription investment (which funds strategy, intelligence, and ongoing access) from activation investment (applied solely to contracted partnerships you choose to pursue).
The Power of Subscription
Our always-on foundation delivers six stages:
01
[HB]Radar
Intelligence subscription. Surfaces opportunities before you commit capital. Every brand starts here.
02
[HB]Playbook
Complete strategic blueprint. Built for your brand. Nothing activates without it.
03
[HB]Access
Unlock Access. HB's annual subscription fee. Converts to HB Points. Funds your dedicated team, legal, deal structuring, reporting, and all execution capacity.
04
[HB]Produce
Own your story, own your IP. Brand-owned content and co-produced entertainment assets.
05
[HB]Amplify
PR, influencer amplification, retail activations, paid media extensions. Expand reach across every channel.
06
[HB]Measure / Growth
Tracking, reporting, optimization. 24/7 dashboards, monthly reporting, and quarterly strategic reviews powered by top industry analytics and market research.
This subscription establishes a bundled, discounted structure across strategy, intelligence, and execution. These components are not subject to time-based billing.
Four Ways Brands Engage
All engagement models layer on top of the subscription foundation. As your ambition grows, so does the scope of activation.
1
Integration Only
Production fee, no media spend required. Brand integrates into entertainment. Value builds through continued airing.
Starting point for testing the model.
2
Integration + Content
Integration plus digital content extensions. Production fee plus targeted boost. Broadens reach beyond the original audience.
Most common entry point for national brands.
3
Comprehensive Campaign
Integration, brand-owned content, and coordinated marketing campaign. Production plus media investment. Full cultural activation.
For brands ready to move from presence to dominance.
4
Mega Campaign
Full cultural activation across multiple simultaneous integrations, co-branded content, influencer layer, paid media, and distribution extensions.
Enterprise commitment. Category ownership.
Understanding the Tiers
Important Context on Tiering
All tiers integrate into the same Hollywood Branded system. As you advance through tiers, we increase the speed and intensity of deploying our team and relationships, accelerating your brand's journey from introduction to momentum. Higher tiers compress time by activating more resources in parallel, propelling your pop culture awareness forward exponentially.
1
Emerging
Deliberate, efficient foundation-building.
2
Scaling
Increased resources and parallel deployment.
3
National
Strategy and execution scaling seamlessly.
4
Enterprise
Shared infrastructure, intensified dedication.
5
Global
Maximum speed, priority access, and guaranteed outcomes.

No activation spend proceeds without written approval.
Why This Model Works
  • Lower tiers establish a deliberate and efficient foundation.
  • Higher tiers accelerate momentum by deploying resources in parallel.
  • Strategy integrates seamlessly as execution scales.
  • Shared infrastructure ensures cost efficiency.
  • Dedicated effort intensifies with increased speed and priority.
  • You invest more only when demanding faster access, greater intensity, and guaranteed outcomes.
Important Note
These are the minimum investment ranges for comprehensive programs that include paid partnerships. All-trade programs are also available at the subscription level alone, focusing exclusively on no-fee placements, co-branded IP promotional partnerships leveraging media, and relationship building.
From Infrastructure to Momentum
How Resources Scale as You Level Up
At early levels, we are building the infrastructure. At higher levels, we activate that infrastructure into a supportive universe.
Every Hollywood Branded subscription program funds three types of work. What changes as you level up is how aggressively and quickly we deploy our team across them.
Strategy & Playbook (Dedicated, Front-Loaded)
At entry levels, strategy is intensive and foundational – defining how the brand fits into entertainment, educating Hollywood decision-makers, and establishing guardrails.
As brands scale, that strategy becomes embedded into our system. Decisions move faster, patterns are established, and less effort is required to re-evaluate fundamentals.
Strategy investment is front-loaded to build infrastructure early. As that infrastructure becomes embedded, less active strategy labor is required, allowing more resources to shift toward execution and acceleration without losing strategic control.
Radar & Opportunity Intelligence (Shared, Prioritized)
Radar is a shared intelligence engine that operates continuously across the ecosystem.
As tiers increase, brands receive earlier access, higher priority, and more proactive surfacing of opportunities–without duplicating infrastructure costs.
Trade + Educate Execution (Hybrid, Scales with Intensity)
Trade combines shared relationship-building with brand-specific execution.
At higher tiers, we deploy more team members in parallel–accelerating outreach, follow-ups, logistics, and coordination to compress time-to-momentum.
The Result
Higher tiers mean we work faster, with more teams simultaneously. By deploying more of our team and more tactics at the same time, we help brands move from introduction to preference in a shorter window – by deploying more Hollywood marketing tactics in parallel.
How a Program Builds Over Time
What Each Year Actually Looks Like
Proof: Long-Term Programs Deliver Compounding Returns
🔍 FLIR – 8 Years
710 productions
1.3B first-run impressions
CPM of $0.32
📱 BlackBerry – 10 Years
1,600 productions
6.5B first-run impressions
CPM of $0.18
⏳ Still Airing
The content from both programs continues to air — generating impressions long after the investment was made.

You are not buying placements. You are building presence. Every integration is an asset that pays forward.
[HB]Playbook: Your Strategic Foundation
Stage 2
Before we activate any partnership, we build your [HB]Playbook — a complete strategic blueprint, built for your brand, designed to align internal teams, secure executive buy-in, and give your program a clear path to activation from day one.
The Playbook is not a slide deck or a discovery call summary. It is built after your Radar intelligence feed is configured, and before any outreach or execution begins.
What the Playbook Delivers
Strategic Outputs
Creative & Executional Outputs
Timeline & Process
Phase 1: Initial Build
Standard Build: 2–4 weeks
Focused weekly strategy sessions to develop your comprehensive Playbook
Fast Track Option: 7 days
Accelerated timeline for time-sensitive opportunities — perfect when you need to move quickly on a hot partnership
Phase 2: Ongoing Evolution
Your Playbook evolves from active build to embedded operating system
As brands move up tiers, the Playbook shifts from being actively built to quietly guiding execution — allowing more team resources to move toward activation, amplification, and deal execution while maintaining consistent brand alignment.
As your brand scales, your Playbook evolves. Roll initial investments into higher tiers for cost savings and expanded strategic advantages.

On Restricted Categories: Your Playbook maps your specific category position, flags friction points before they cost you time or money, and identifies the formats where your brand can move fastest. HB does not walk brands into walls. We route around them.
The Playbook is your foundation. Every sourcing decision, scoring threshold, activation approval, and team alignment decision runs against it. It is built at the start of your program and referenced throughout. Nothing activates without it.
Reference & Planning Detail
HB Subscription Fee: Unlock Access
Layer 2 of Your Investment — This is what runs your program.
Your Hollywood Branded subscription is the engine behind your program. It funds the infrastructure, intelligence, execution capacity, and strategic oversight that makes every partnership work. Points activate at Scaling tier and compound as your commitment grows.

1 HB Point = $1,000 of structured execution capacity — Founding Partner Rate, locked in at signing. Points are valid for 36 months.
Subscription Tiers: Points-Based Structure
Emerging — $75,000/year
  • HB Points: None (entry/testing level — points activate at Scaling)
  • Verticals: 1 vertical
  • Infrastructure: Core infrastructure + Playbook
  • Oversight: Monthly review
  • Designed for brands testing the model before committing to a full program
Scaling — $150,000/year
  • HB Points Included: 150 points
  • Bonus Points: +3.75 points
  • Verticals: 3 verticals
  • Sourcing: Expanded sourcing
  • Oversight: Bi-weekly leadership
National — $350,000/year
  • HB Points Included: 350 points
  • Bonus Points: +12.5 points
  • Verticals: 5 verticals
  • Oversight: Senior director + weekly sync
  • Proactive pitching included
Enterprise — $600,000/year
  • HB Points Included: 500 points
  • Bonus Points: +37.5 points
  • Verticals: All verticals
  • Oversight: Executive team
  • Licensing sophistication + multi-project deployment
Global — $1,000,000+/year
  • HB Points Included: 750 points
  • Bonus Points: +75 points
  • Verticals: All verticals + international coordination
  • Franchise structuring + custom scope
  • Full executive team with global reach
Points activate at Scaling tier ($150K+) and compound with each tier increase. Emerging is the only tier with no points — it is intentionally designed as an entry point for brands evaluating the model before committing to a full program.
What Points Fund
Your HB Points are structured execution currency. They activate the full Hollywood Branded operating system:
  • Playbook development
  • Radar sourcing
  • Deal structuring + legal oversight
  • Brand safety scoring
  • Reporting + dashboards
  • Partner Benefit program execution
  • Video editing + graphic design
  • Warehousing + logistics
  • AI scoring tools

Points do NOT fund: Studio integration fees, talent fees, IP licensing fees, production costs, media buying, or third-party amplification vendors. These are covered by your separate Partnership Budget (Layer 3).
Why Commit to a Higher Tier
  • Bonus Points: Higher tiers deliver greater bonus points (up to +75 at Global), compounding your execution buying power.
  • Strategic Oversight: Senior directors and executive teams activate at National tier and above, ensuring optimal partnership selection and negotiation outcomes.
  • Vertical Expansion: More verticals mean broader opportunity sourcing and simultaneous multi-category activation.
  • Budget Certainty: Lock in your annual rate and Founding Partner Point pricing for 36 months — no renegotiation as your program scales.
  • Priority Access: Higher tiers secure first-right-of-refusal on premium opportunities and pre-negotiated deals.
[HB]Radar: Your Opportunity Intelligence Engine
Powered by AI + Human Expertise
[HB]Radar is your first step into the Hollywood Branded ecosystem — continuously scanning the entertainment landscape to identify and curate partnership opportunities that align with your brand strategy. Brands start on Radar, build their Playbook, and then unlock Access for full execution. Think of Radar as your expert casting director, finding the perfect opportunities while Access serves as your production studio, executing them.

Radar is not execution. It is the intelligence layer that makes execution decisions smarter and faster. Brands can start on Radar alone. Full program activation requires the HB subscription (Access).
YOUR RADAR JOURNEY: 3 STEPS
BROWSE - Self-Serve Discovery
Discover new, AI-matched, and human-reviewed opportunities weekly in your [HB]Box, with our POV and investment estimates.
EVALUATE - Opportunity Vetting
Utilize [HB] Agent Pitch to vet and receive detailed partnership overviews monthly for in-depth insights, including expert vetting on pre-negotiated pricing frameworks, brand fit, timeline, and feasibility, with AI-powered proposals and red flag analysis.
GREENLIGHT - Commitment & Negotiation
When you greenlight an opportunity, it moves from Radar (discovery) to Access (execution). This is when your banked [HB]Points and campaign budgets activate, and our full-service team begins negotiations, contract management, and partnership execution.

Premium Opportunity Sourcing at Higher Tiers
At higher tiers, our team doesn't just match opportunities - we actively source, explore, and vet premium partnerships sized for your investment capacity. Global clients get dedicated team members who pursue opportunities specifically calibrated to your strategic goals and budget level.
RADAR PRICING TIERS
Every Radar tier includes weekly [HB]Box opportunities, monthly Agent Pitches, and AI-matched intelligence. Annual commitments unlock significant savings over quarterly billing.
Emerging
  • 1 vertical
  • $7,500/quarter or $25,000/annual
  • Save $5,000 annually vs. quarterly billing
  • 3 Agent Pitches/month
Scaling
  • Up to 3 verticals
  • $15,000/quarter or $50,000/annual
  • Save $10,000 annually vs. quarterly billing
  • 4 Agent Pitches/month
National
  • Up to 5 verticals
  • $22,500/quarter or $75,000/annual
  • Save $15,000 annually vs. quarterly billing
  • 8 Agent Pitches/month
Enterprise
  • All verticals
  • $30,000/quarter or $100,000/annual
  • Save $20,000 annually vs. quarterly billing
  • 12 Agent Pitches/month
Global
  • Priority + full access, all verticals
  • $45,000/quarter or $150,000/annual
  • Save $30,000 annually vs. quarterly billing
  • 20+ Agent Pitches/month
WHAT IS [HB] AGENT PITCH?

Agent Pitch delivers curated pop culture partnership opportunities based on your Playbook strategy. Each Radar subscription tier includes a set MINIMUM number of monthly results:
  • Emerging: 3 Agent Pitches/month
  • Scaling: 4 Agent Pitches/month
  • National: 8 Agent Pitches/month
  • Enterprise: 12 Agent Pitches/month
  • Global: 20+ Agent Pitches/month
When to Use Agent Pitch: Use Browse mode for Radars for ongoing awareness and inspiration. Request an Agent Pitch when you're ready for deep-dive analysis on specific opportunities - complete with pricing breakdowns, brand fit assessment, timeline feasibility, and red flag analysis.

Why Your Radar Tier Unlocks Different Opportunities
Higher tiers don't just increase budget capacity - they unlock access to premium partnerships that require deeper relationships, longer lead times, and more strategic vetting. A $1M partnership at Enterprise or Global tier isn't just 'bigger' - it's a fundamentally different type of opportunity than what's available at Emerging.
AVAILABLE CATEGORIES
On Screen & On Air
Film & TV placements, co-promos, talent tie-ins | Music videos, lyrics, tours, artist collabs | Podcasts & Radio host reads, integrations
Influence & Talent
Celebrities & Thought Leaders | Influencers & Creators | Athletes | Gaming & Esports Talent
Live & Experiential
Hollywood Red Carpet | Celebrity Events | Fashion and Designer Events | Broadway Theater | Esports & Gaming Events | Stadiums & Arena Sponsorships
Brand Extensions
Licensing & Merchandise | Co-branded Products
RADAR VS. ACCESS: WHAT'S THE DIFFERENCE?
Radar is shared infrastructure across our ecosystem, which allows brands to benefit from constant intelligence gathering without duplicating cost. Tier level determines priority, timing, and customization, not whether the system is running. Radar operates as shared infrastructure across our ecosystem. Tier level determines how early, how often, and how proactively opportunities are surfaced for your brand–not whether the system is running.
  • Radar = Intelligence & Opportunities (what's available and when)
  • Access = Execution & Partnerships (actually securing and managing them)
Think of Radar as your expert casting director, identifying the perfect talent and projects for your brand's role. Access is then the production studio, handling all the complex logistics and negotiations to bring that vision to life.
Engagement Rewards: Brands who consistently review opportunities, provide feedback on Agent Pitches, and greenlight partnerships earn bonus Agent Pitch credits. This ensures our AI gets smarter about your preferences and our team prioritizes your most strategic opportunities.

COMMITMENT NOTE:
Every Radar subscription requires at least a single-quarter commitment. Most clients opt for 2-3 year subscriptions for discounts, locked-in pricing, and bonus [HB]Points.
Trade + Educate
Building relationship equity that unlocks opportunity
Trade + Educate programs focus on building familiarity and trust with the creative teams who influence what appears on screen – including writers, prop masters, set decorators, wardrobe, and production departments.
These programs are not designed for guaranteed moments. They are designed to establish brands as known, credible, and easy to work with, which materially improves access, opportunity quality, and placement velocity over time.
How Trade + Educate works:
  1. Introduction & Education – Establishing brand familiarity and usage understanding
  1. Placement & Interaction – Organic use across appropriate environments
  1. Reinforcement – Repeat exposure through ongoing production relationships
  1. Preference – Brands become default considerations when opportunities arise
As brands move up tiers, Trade + Educate shifts from opportunistic execution to parallel deployment, with multiple team members activating relationships simultaneously to accelerate momentum.
Reference Material / Deep Dive

Reference Material: Detailed Breakdown
Trade Program Volume:
Complete Tier Comparison
Understanding Your Trade Delivery Volume Across All Tiers

Note: Delivery volume includes both on-screen opportunities (product placement on set, visual integrations) and behind-the-scenes relationship-building (celebrity/influencer seeding, talent agent outreach, writers' room seeding, industry gifting, PR sampling, producer/prop master relationship cultivation) – all executed with Hollywood Branded team resources (no third-party fees).
Complete Volume Matrix by Category & Tier
This table shows expected annual trade touchpoint volumes based on your subscription tier and product category:
Volume Scaling Logic:
The volume scales up as you move up tiers because:
  • Team Resource Increase – More dedicated resources for sourcing and coordination
  • Priority Level Increases – Higher-tier clients get first access to opportunities
  • Relationship Depth – More touchpoints with key decision-makers
  • Proactive Outreach – More aggressive pursuit of opportunities
What Drives Category Differences:
Ultra High-Volume (Water, Snacks):
  • Every production needs these daily
  • Ship & forget logistics
  • Minimal per-placement coordination
  • High volume = efficient use of team resources
Low-Volume Specialty (Fintech, Luxury):
  • Requires strategic scene matching
  • Screen integration complexity
  • Specialized relationship building
  • Lower volume = expanded execution capacity per placement
Ultra-Premium (Auto, Hotels, Jets, Yachts):
  • Extremely specialized opportunities
  • White-glove custom consultation
  • Complex logistics and coordination
  • Very low volume but very high impact
Starter Tier Note:
Emerging tier is designed as a defined 12-month pilot before scaling to Scaling and beyond.
[HB]Produce: Own Your Story, Own Your IP
Stage 4 - Custom Content Creation
For brands ready to lead content creation, [HB]Produce empowers you to own your narrative by co-creating custom content like commercials, docuseries, branded channels, and original entertainment. Gain full creative control, build award-eligible content, and create valuable IP assets your brand owns forever.
Why Produce?
Full Creative Control
Retain ownership and guide the narrative from concept to completion
Award-Eligible Content
Produce high-quality, impactful content recognized by industry standards
Owned IP & Assets
Build a valuable library of original intellectual property for future leverage
Multi-Platform Distribution
Strategically launch your content across film, TV, digital, and social channels
Produce Investment Levels
Co-Branded Content
$25k – $1.5M+
Branded segments, doc shorts, creator-led content, and events
Co-Production
$75k – $2.5M+
Joint project development and funding with platform distribution
Full Ownership
$150k – $5M+
Complete IP ownership for brand-led entertainment projects
Content Formats Available
  • Commercials & Brand Films – High-impact visual storytelling
  • Branded Series – Episodic entertainment that builds loyalty
  • Documentaries – Authentic narratives that resonate
  • Web & Social Content – Engaging short-form for digital platforms
  • Music Videos – Visually stunning pieces for artists and brands
  • Experiential Content – Immersive visuals for live activations
All Produce programs require a completed Playbook for strategic alignment. Investment covers pre-production, production, post-production, distribution strategy, and talent management.Co-Branded Entertainment Partnerships: Proven Impact at Scale
Our co-branded entertainment partnerships are designed to extend storytelling beyond the screen–driving awareness, engagement, and commerce across owned, earned, and paid channels.
Featured Success Stories
LG Wing × Songbird (STX)
Feature Film Integration + Michael Bay–Produced Commercial
LG WING was integrated into Songbird, a Michael Bay–produced feature film set in a near-future Los Angeles under lockdown. The device’s rotating dual-screen design was used organically by characters for navigation, video calls, and multitasking - reinforcing LG WING’s positioning as a futuristic connectivity tool in a world where staying connected was essential.
In parallel, HB engaged Michael Bay to produce a custom commercial that combined footage from the film with original scenes shot on location in Miami. The campaign extended the on-screen integration into a high-impact, brand-owned asset that lived across paid media, digital, and launch marketing.
What the integration delivered:
  • In-story film integration tied directly to product functionality
  • A premium, director-led commercial asset produced by Michael Bay
  • Original footage shot on location to expand the film’s world into brand storytelling
  • Strategic alignment with LG WING’s product launch window
Hollywood Branded structured and executed the partnership across film, production, and brand activation - ensuring creative alignment, early access, and a seamless bridge between entertainment and commercial impact.
Pilot Pen × Elio (Disney & Pixar)
Feature Film Integration + Co-Branded Commercial & Retail Activation
Pilot Pen partnered with Disney & Pixar’s Elio through a custom co-branded campaign designed to align the brand with premium, family-friendly storytelling. The partnership included a :30 co-branded commercial leveraging Pixar IP, timed to support the film’s release and extend into retail and digital channels.
What the integration delivered:
  • A custom :30 co-branded commercial aligned with Pixar’s creative universe
  • Multi-format distribution across linear, streaming, and digital platforms
  • Influencer and social extensions supporting theatrical release
  • Strong alignment between brand messaging, family entertainment, and retail relevance
This partnership demonstrates how brands can integrate with top-tier entertainment IP while maintaining creative integrity and driving real-world consumer engagement.
Govee × The Runarounds (Amazon)
Scripted Series Integration + Co-Branded Content & Retail Extensions
Govee partnered with The Runarounds through a cross-category entertainment collaboration designed to place smart home technology naturally within a lifestyle-driven scripted series. The brand was integrated into the show’s environment in a way that reflected real-world usage, aligning Govee with everyday moments, comfort, and modern living.
The partnership extended beyond on-screen integration into co-branded creative, social storytelling, and retail placements - connecting entertainment exposure with consumer consideration and purchase behavior.
What the integration delivered:
  • Organic series integration aligned with lifestyle and home environments
  • Co-branded creative supporting the show’s narrative and tone
  • Social and digital extensions to reinforce visibility beyond episodes
  • Retail alignment to translate awareness into consumer action
  • Clear crossover between entertainment audiences and consumer tech buyers
This partnership demonstrates how emerging series can be leveraged to build authentic brand storytelling and category relevance - going beyond traditional placement to create a connected entertainment and commerce moment.
Investment Context (High-Level)
Co-branded TV and film campaigns are scoped based on talent, production requirements, rights, and media support.
  • Co-branded TV commercial campaigns typically start from $75K–$1M+
  • A-list film partnerships often include a minimum U.S. media investment of $1M, with additional $500K minimum per international territory for global reach
Final investment levels are determined case-by-case based on scope, timing, and objectives. Detailed projections are provided after Playbook alignment.
Why This Matters
These examples illustrate how Hollywood Branded goes beyond placement–designing integrated campaigns that connect entertainment IP, talent, retail, influencers, and media into a single, cohesive brand moment.
[HB] Co-Branded IP Licensing Entertainment Partnerships
Why IP Licensing Matters
Transform your advertising strategy through strategic co-branded partnerships that combine your brand with entertainment properties, films, celebrities, and cultural phenomena. These high-impact campaigns create authentic connections and drive measurable results.
Powerful Statistics
50%
Retail Sales Driver – Licensing drives over half of retail sales in apparel and entertainment sectors
75%
Brand Awareness Boost – Increases brand awareness significantly, especially in newer markets
85%
Consumer Trust – Of consumers trust brands engaged in co-branded products
73%
Social Media Engagement – Co-branded campaigns lead to substantial increase in social media engagement
20-30%
Price Premium – Licensed products command significant price premium in market
400%
Product Sales Boost – Licensing boosts product sales with high ROI of $4 per $1 invested
Consumer Behavior Insights
  • 73% of consumers prefer familiar brands, making licensed IP a powerful tool for recognition
  • 68% of Gen Z/Millennials actively seek co-branded products, driving demand for unique collaborations
Program Levels
Level A – Foundation Entry
Total Investment: $75K+
  • 1 IP partnership (>3 month campaign)
  • Basic legal and strategic framework support
  • Opportunity identification through Radar
Level B – Enhanced Partnership
Total Investment: $150K+
  • 1 IP partnerships (>3 month to 12-month campaign)
  • Creative TV commercial production
  • Advanced legal and strategic framework support
  • Targeted opportunity feed via Radar
  • Basic campaign management
Level C – Premium Partnership
Total Investment: $300K+
  • 1 IP partnership (1 year+ campaign)
  • Comprehensive creative production
  • Full campaign management
  • Dedicated PR support
  • Influencer integration
  • Retail activation strategies
  • End-to-end holistic marketing plan
What's Included:
  • ✓ Legal & Strategic Foundation – Comprehensive legal guidance and contract negotiation
  • ✓ Creative & Campaign Management – Full-service creative development and production oversight
  • ✓ Retail & E-Commerce Integration – Strategic planning for product launch and distribution
  • ✓ Media & Amplification – Integrated PR, influencer marketing, and paid media strategies
  • ✓ Measurement & Reporting – Detailed performance tracking and ROI analysis

Unique Approach
Unlike traditional licensing deals, we don't just secure partnerships – we activate them through holistic marketing plans including product placement, influencer campaigns, PR, and retail/e-commerce sales opportunities for direct revenue generation.
IP Partnership Requirements & Best Practices
What You Need to Know Before You Start
Successful co-branded entertainment partnerships require strategic planning and understanding of industry requirements. Here's what to expect:
Important Requirements
IP Rights Investment
  • IP rights are additional costs ($50K–$500K+) but can be offset by media commitments
  • Streaming/TV network owners (Disney+, Netflix, Paramount+, Hulu, AMC, A&E, NBC) require media commitments on their platforms
  • IP holders need this to be a revenue source beyond marketing value
Product Line Licensing Options
Choose between two fee structures:
  1. Upfront fee + ongoing royalty payments
  1. Flat pre-set buyout fee covering all licensing rights
Fee structure determined by quantity of product to be manufactured and timeline for retail sales.
Campaign Timeline Requirements
  • Minimum 6 months planning recommended for optimal impact and IP partnership options
  • Ideally 9–12 months for best results
  • Fast-track option available: 25% surcharge for campaigns under 6 months
Best Practices
Multi-Campaign Participation
  • Recommended for building compounding brand equity
  • Maximizes long-term returns through sustained visibility
  • Creates deeper consumer association with IP
  • Allows for seasonal and event-based activations
Strategic Foundation Required
All co-branded programs require:
  • Playbook: Foundation Level ($25K) – Brand blueprint and strategic roadmap
  • Radar: Foundation Level ($15K quarterly or $50K annual) – Ongoing opportunity intelligence
  • These ensure proper IP fit and maximize partnership ROI
Why Choose Annual Radar?
  • Cost Savings: Annual saves $10K vs quarterly payments
  • Continuous Flow: Year-round access to premium IP opportunities
  • Priority Access: First look at high-value, time-sensitive partnerships
  • Better Planning: Full-year visibility for strategic campaign development
  • Stronger Relationships: Deeper understanding leads to better opportunity matching
Process Overview
01
Sourcing and Strategy
Identify best IP partners and develop custom approach
02
Negotiation and Contracts
Manage all negotiation and contract administration
03
Marketing Strategy
Design comprehensive plan covering digital, social, retail, and PR
04
Implementation
Execute marketing plan across all channels using extensive network
05
Ongoing Support
Continuous support with performance tracking throughout partnership lifecycle
Executive Investment Overview: Three Distinct Capital Layers
Hollywood Branded programs are designed to scale with your brand – from foundational relationship building to premium, contracted partnerships – without forcing premature commitments or locking you into rigid execution paths.
Our model separates three distinct capital layers, each with a clear purpose and independent approval process. This structure gives your team predictability, transparency, and flexibility while ensuring the foundation is strong enough to support growth.
The Three Investment Layers
1
[HB]Radar — Intelligence Subscription
Paid quarterly or annually. Always-on intelligence layer.
Surfaces opportunities across film, TV, streaming, music, sports, creators, and live events — before you commit capital. Radar shows you what is possible. It does not execute.
  • AI + human-vetted opportunity intelligence
  • Opportunity criteria and brand safety alignment
  • Priority access to emerging and premium partnerships
Pricing: Emerging $25K/yr → Global $150K/yr
2
HB Subscription Fee — Unlock Access
HB's annual program fee. This is what runs your program.
Converts to HB Points at most tiers. Points fund your dedicated team, Playbook, legal, deal structuring, reporting, and all execution capacity. Emerging tier has no points — it is the entry and testing level.
  • Dedicated team: strategy, sourcing, coordination, logistics
  • Brand Playbook and Hollywood positioning framework
  • Legal, deal structuring, and contract administration
  • Platform access: dashboards, reporting, forecasting, benchmarks
  • Quarterly strategic reviews and roadmap refinement
Pricing: Emerging $75K → Global $1M+
3
Partnership Budget — Capital Deployment
Separate from subscription. Nothing deploys without written approval.
What you deploy into integrations. Funds studios, talent, production, IP licensing, and media. Each opportunity is presented with clear scope, fees, timeline, and deliverables before any spend is approved.
  • Film, TV, and music integrations
  • Celebrity endorsements and event sponsorships
  • Custom content and co-branded campaigns
  • IP licensing and media amplification
Optional in Year 1. Recommended from day one.
Suggested: Emerging $250K+ → Global $10M+
The 70/30 Financial Structure
Most activations follow a standard financial architecture:
~70% — Production, Talent & Rights
Funds studios, talent fees, IP licensing, production costs, and media investment that goes directly into the partnership.
~30% — Strategic Allocation
Covers negotiation architecture, legal protection, rights structuring, on-set oversight, and performance reporting.

Media Management Note: If HB manages media buying, a 10–15% media management fee applies. If your existing agency manages media, HB coordinates at no additional fee.
Partnership Budget by Tier
Optional Execution Programs (Activated as Needed)
Brands can activate one or more of the following based on goals and budget:
[HB] Invest
Strategic paid partnerships — film, TV, music, sports, events, celebrity endorsements
[HB] Produce
Original content and IP ownership — co-branded content, commercials, docuseries
[HB] Amplify
PR, influencer amplification, retail activations, and paid media extensions
Important Note
Detailed activation scenarios, impression forecasts, and budget models are developed after Playbook alignment and provided separately based on goals, category dynamics, and timing. No activation spend occurs without written approval on each specific opportunity.
How Brands Typically Scale
1
Year 1
Establish foundation, relationships, and early wins
2
Year 2
Activate higher-impact paid partnerships with stronger negotiating leverage
3
Year 3+
Scale into premium integrations, exclusivity, and long-term cultural presence
This approach avoids one-off placements and instead builds sustained momentum.
Strategic Power: [HB]Points in Action
Your subscription investment translates directly into [HB]Points — our proprietary campaign currency engineered for activating partnerships and services with unmatched efficiency.
The [HB]Points Framework

Founding Partner Rate: 1 [HB]Point = $1,000 of structured execution capacity. This rate is locked in at signing and embedded in your contract. Once the platform scales, this pricing closes.
  • Every $1,000 invested earns 1 [HB]Point of structured execution capacity.
  • [HB]Points drive agency services, strategy, and platform activations.
  • Cash (Partnership Budget) covers all third-party costs — talent, production, media.
  • [HB]Points remain valid for 36 months, securing your investment value.
  • Brands committing additional points at signing lock in that rate on all future deployments. Once the platform scales, this pricing closes.
Subscription Tiers & Points Included
What [HB]Points Fund
Points are deployed exclusively against HB-managed services and execution capacity:
Strategy & Intelligence
  • Playbook development and brand strategy
  • Radar sourcing and opportunity modeling
  • AI scoring and opportunity pipeline tools
  • Brand safety scoring and governance
Execution & Legal
  • Deal structuring and negotiation architecture
  • Legal oversight and contract templates
  • Partner Benefit program execution
Reporting & Creative
  • Reporting, dashboards, and performance tracking
  • Video editing and graphic design support
  • Warehousing and logistics management
What Points Do NOT Fund
The following are covered by your Partnership Budget (separate from subscription) and require written approval on each deployment:
Studio & Talent
Studio integration fees, talent fees and compensation
IP & Production
IP licensing fees, production costs (crew, sets, equipment)
Media & Vendors
Media buying, third-party amplification vendors
The Strategic Impact of Points
[HB]Access
Seamless partnership execution
[HB]Produce
Strategic content creation
[HB]Amplify
Dynamic PR, events, and campaigns
Point Banking: Invest Today, Activate Tomorrow
  • Acquire point bundles upfront, securing locked-in Founding Partner pricing.
  • Bank unused points for up to 36 months, ensuring long-term flexibility.
  • Deploy capital precisely when optimal opportunities emerge.
  • Brands committing additional points at signing lock in that rate on all future deployments.
This strategy is ideally suited for brands that:
  • Possess confirmed activation budgets for the fiscal year.
  • Demand predictable, locked-in pricing before the platform scales.
  • Plan for rapid scalability upon foundational establishment.
  • Prioritize maximizing ROI through volume efficiencies.
We ensure transparent point tracking and provide detailed breakdowns, illustrating precisely how your points are applied, optimized, and reduced across every program element.
Partnership Budget: Layer 3 of Your Investment
The partnership budget is separate from the HB subscription fee. It is what you deploy into actual integrations: studios, talent, production, IP licensing, events, and amplification. Nothing deploys without your written approval on each specific opportunity. HB presents the full cost breakdown. You approve. Then funds move.
The 70/30 Financial Structure
Most activations follow a 70/30 financial structure.
70% — Production, Talent & Rights
Studio integration fees, talent compensation, IP licensing, production crew, sets, and equipment. These are third-party costs paid directly to partners and vendors.
30% — Strategic Allocation
Negotiation architecture, legal protection, rights structuring, on-set oversight, and performance reporting. Without that layer, integrations are isolated moments. With it, they compound.
How Activation Fees Are Structured
Activation fees apply only to contracted, guaranteed partnerships and represent work that sits outside the subscription's baseline platform access and service capacity. Unlike traditional agencies that charge a single percentage for limited coordination, Hollywood Branded manages the full lifecycle of each partnership — from deal structure through execution and co-promotional alignment.
1
Strategic Negotiation & Contracting (~10%)
  • Opportunity sourcing and evaluation
  • Negotiation with producers, studios, talent, and rights holders
  • Deal structuring and usage terms
  • Legal coordination and documentation
  • Brand safety and risk review
2
Execution & Production Management (~20%)
  • On-set coordination and supervision
  • Product logistics, fulfillment, and continuity
  • Creative and script alignment
  • Quality control and compliance
  • Post-production follow-up and reporting
  • Coordination across agencies and partners
Most agencies handle only one side of this process. Hollywood Branded manages both.
Partnership Budget by Tier
Suggested partnership budgets scale with your subscription tier. All allocations are approximate and subject to program design:

Media Management: If HB manages media buying, a 10–15% media management fee applies. If your existing agency manages media, HB coordinates at no additional fee. No duplication.
Flexible Activation Structures Available
Activation structures align with program complexity and volume, offering:
Tiered activation fees for straightforward vs. complex integrations
Volume-based efficiencies for multi-placement programs
Annual activation fee caps for budget predictability
Pilot or year-one structures to establish performance before scaling
These options preserve transparency while allowing programs to scale responsibly.
When to Activate the Partnership Budget
The partnership budget is recommended from day one. Some brands start on the subscription alone, build the Playbook and pipeline, and deploy partnership capital once the right opportunities surface. Both paths work. The program compounds faster when both are running.
Subscription Only (Phase 1)
Build the Playbook, develop the opportunity pipeline, and prepare for activation. Lower upfront commitment with strategic foundation in place.
Subscription + Partnership Budget
Full program velocity. Strategy, execution, and live integrations running simultaneously. Maximum compounding effect across every activation.
Why This Model Works
  • Subscription funds the foundation and lowers effective service costs
  • Activation fees apply only when value is guaranteed
  • Bonus Points return value to the brand as spend increases
  • No hidden fees or bundled surprises
  • Clear separation between baseline access and incremental execution
  • Nothing deploys without your written approval on each specific opportunity
Cost Transparency & Third-Party Documentation
All third-party costs are handled with complete transparency and documented at every stage:
What Qualifies as Third-Party Costs:
  • Production company fees for guaranteed integrations
  • Talent fees for celebrity endorsements
  • Event venue and activation costs
  • Influencer partnership fees
  • Content production costs (for [HB]Produce programs)
  • Media buys (when required for amplification)
Our Documentation Process:
1. Pre-Approval
  • Detailed cost breakdown provided before any commitment
  • Line-item budget showing: production fees, talent fees, activation costs, and agency fees
  • Written approval required from client before proceeding
  • No hidden costs or surprise charges
2. During Execution
  • Real-time expense tracking in your dashboard
  • Invoice copies from all third-party vendors
  • Regular budget status updates
  • Change order process for any scope adjustments
3. Post-Campaign
  • Comprehensive final reconciliation report
  • All third-party invoices and receipts provided
  • Variance analysis (budget vs. actual)
  • ROI calculation with full cost attribution
Payment Flow:
For contracted partnerships requiring third-party fees:
  • Client approves partnership and budget
  • Client funds are held in escrow or paid directly to Hollywood Branded
  • Hollywood Branded manages all vendor payments
  • Full documentation provided with each payment
  • Final reconciliation within 30 days of campaign completion
Preferred Production Company pre-negotiated pricing frameworks:
We negotiate bulk access agreements with preferred production companies for discounted pre-negotiated pricing frameworks, maximizing placement opportunities within your budget. These pre-negotiated pre-negotiated pricing frameworks are shared transparently during opportunity presentation.
Cost Control Measures:
  • Competitive bidding for major productions
  • Pre-negotiated pre-negotiated pricing frameworks with frequent partners
  • Volume discounts passed directly to clients
  • No markup on third-party vendor costs (agency fee is separate and transparent)
Audit Rights:
Clients have full audit rights to review:
  • All third-party vendor contracts
  • Payment records and receipts
  • Budget allocation and spending
  • Agency fee calculations
This ensures you have complete visibility into where every dollar goes and confidence that your investment is being managed responsibly.
Additional Case Study
Case Study: FLIR's 8-Year Product Placement Success
Explore how a consistent and strategic approach to product placement has solidified FLIR's brand presence in Hollywood's most influential productions:
1
Long-Term Partnership
An 8-year ongoing product placement program, demonstrating sustained brand visibility and deep industry integration.
2
Extensive Media Exposure
Achieved 770+ visual and 105+ verbal mentions across diverse platforms including TV, film, and streaming.
3
Impressive Reach & Value
Generated over 320 million impressions with an estimated $42 million value for first airing only.
4
High-Profile Collaborations
Secured partnerships with major productions like Rampage and prominent artist collaborations, including those with Post Malone.
5
Multi-Platform Presence
Established a strong presence across leading platforms such as HBO, Netflix, Amazon Prime, and many more, ensuring broad audience exposure.
6
Sustained Growth Trajectory
Demonstrated continuous growth from 2013-2021, consistently expanding audience reach and market penetration.

The Power of Consistency:
FLIR's success demonstrates how sustained product placement programs build compound value. Each placement creates industry relationships that lead to better opportunities, higher-profile productions, and proactive outreach from decision-makers.
FLIR's 8-year partnership delivered 1.3 billion first-run impressions at just $0.32 CPM – and the content is still airing today, continuing to reach new audiences at no additional cost.
"Hollywood Branded has secured many high-profile placements for FLIR. Their proactive approach to brand integration and extensive industry knowledge has gotten our brand in front of new audiences. It's truly a pleasure to work with a team so passionate about what they do."
– Vatche Arabian, Director of Content Marketing, FLIR
8 Year Client | 80+ Productions | 1.3B Viewers Reached
What Our Clients Say
"How do you begin to thank an organization that is as passionate as you are about your work and purpose? Not only does Hollywood Branded know what they are doing, they are smart marketers, kind and a joy to work with. If you have a brand that needs to be seen by the people who matter, call Hollywood Branded today. You'll be glad you did."
– Greg Stromberg, Founder + CEO
Canned Water 4 Kids
(6 Years of Partnership Building)
"I sooooo appreciate the quality of what you are sending over and so glad I hunted you down from Google!!"
– Jennifer Stith, Chief Brand Officer + Vice President of Marketing at BUMBLE
PARTNERSHIPS WITH ELLEN, RIVERDALE, BOOK CLUB, JANE THE VIRGIN, THROWING SHADE + BROAD CITY
"Influencer marketing is where it is at. That's where people are really making decisions... Hollywood Branded really helped change the game for us. They handled all negotiations, we didn't have to do anything, and they already had this really engaged network of influencers they work with... You get amazing content and partnerships."
– Justin Arman
President + Co-Founder at MY MAGIC MUD
40+ INFLUENCER CAMPAIGNS AND PRODUCT PLACEMENT
Who This Is For
Hollywood Branded partners with brand marketers, agency leaders, and business development professionals who are ready to break through the noise and build lasting cultural relevance.
Break through advertising noise with authentic storytelling
Consumers skip ads, but they don't skip the stories they love. We help your brand become part of the narrative.
Leverage entertainment for brand lift & sales
Pop culture drives purchasing decisions. We position your brand in the moments that matter most to your audience.
Build a sustainable cultural presence
One-off placements fade. We create ongoing visibility that compounds over time, building brand equity that lasts.
Who This Is NOT For:
Hollywood Branded is not a fit for brands looking for one-off placements, guaranteed screen time, or short-term influencer swaps. Our programs are designed for brands committed to building long-term cultural relevance through entertainment.
If You Are New to Hollywood Marketing
Here is what most brands assume going in — and how the reality actually works.
What You Might Expect vs. How Hollywood Actually Works

"We do not work with every brand that approaches us. We work with brands we believe we can make successful. That means we will tell you if a category is too restricted, a budget is too thin, or a timeline is unrealistic. That honesty is part of what you are paying for."
A Note on Restricted Categories
Not every brand walks into Hollywood on an open door. Sexual wellness, cannabis, alcohol, gambling, firearms, and certain financial products all carry category-specific constraints. Your Playbook maps your specific category position and identifies the formats where your brand can move fastest. We do not walk brands into walls. We route around them.
Meet Hollywood Branded
18 Years. 10,000+ Partnerships. 250+ Brands. 1+ Trillion Media Impressions.
Pop culture is a media channel. It is also where buying decisions are made, brand perception is formed, and category authority is either earned or lost. Most agencies treat entertainment as a placement opportunity. Hollywood Branded treats it as an operating system. The brands that win do not chase placements. They build infrastructure.
With nearly two decades of experience and over 10,000 campaigns under our belt, we've helped launch, scale, and reposition brands through the power of pop culture. Our team doesn't just find a place for your brand – we craft the story around it.
Our expertise extends to partnerships with 250+ major brands, granting us unparalleled access to Hollywood's top productions, celebrities, and influencers. We offer a full-service team covering strategy, negotiation, production, PR, and influencer marketing.
What Makes Us Different:
  • We're the agency behind the Expensify F1: The Movie phenomenon
  • The force behind Pilot Pen's Mean Girls sell-out success
  • The ones who helped make Canadian Club cool again with Mad Men
Why Brands Choose Hollywood Branded
Every opportunity is scored before it reaches you.
No exceptions. Rigorous vetting means only the right fits land on your desk.
We never bet your brand on a single talent relationship.
Every program is a portfolio. Diversified by design, resilient by default.
Agency subscription and partnership budget are separated clearly.
You always know what is paying for what. No surprise line items. Ever.
10,000+ integrations across 18 years.
The relationships are real and they compound. Access that cannot be replicated overnight.
We negotiated the largest brand integration in film history.
Track record matters. Ours speaks for itself.
We are not tied to one studio, one network, or one format.
The pipeline spans every vertical. Your brand is never limited by our inventory.
We operate as cultural infrastructure.
Not campaign vendors. Not placement brokers. A long-term operating system for your brand in culture.
We tell you the truth before you spend the money.
When a category is too restricted, a budget is too thin, or a timeline is unrealistic — we say so upfront.

"The team at Hollywood Branded are phenomenal! They were truly authentic agency partners. I felt like they were an extension of our team throughout the entire brand integration campaign."
– Meghann Craig, VP Marketing, Empower Media Marketing
White Cloud and Famous Footwear campaigns
This isn't luck. It's strategy, experience, and relentless execution.
Hollywood Branded By The Numbers
18 years. 10,000+ partnerships. 250+ brands. The system works.
18
Years
In business delivering results
10,000+
Partnerships
Delivered across entertainment
250+
Brands
Served and scaled
$$$
Billions in Brand Impact
Measurable brand impact delivered
1T+
Media Impressions
Trillion+ delivered to audiences worldwide
$0.18-$3
Average CPM
(vs. $20-$50 traditional advertising)
3,000+
Articles Published
Industry thought leadership
#1
Most Quoted
In our expertise niche globally
400+
Podcast Episodes
Marketing Mistakes & How To Avoid Them
These aren't projections. These are results.
Industries We Serve: Specialized Expertise Across Sectors
Hollywood Branded has deep expertise across diverse industries.
Alcohol & Beverages
Wine, spirits, beer, non-alcoholic
Beauty & Skincare
Cosmetics, skincare, personal care
Financial Services
Banking, fintech, credit cards, investments
Fashion & Apparel
Clothing, accessories, footwear
Fitness & Wellness
Gyms, supplements, wellness, health tech
Pet Products
Pet food, toys, accessories, vet services
Luxury Goods
Watches, jewelry, handbags, premium brands
Kids & Baby
Toys, baby products, kids' apparel
Electronics & Tech
Electronics, smart devices, tech platforms
Food & Restaurants
QSR, dining, food brands, meal kits
Travel & Hospitality
Hotels, resorts, airlines, tourism
Subscription Services
Streaming, meal kits, software, memberships
Automotive
Cars, motorcycles, transport
IP Holders
Entertainment, licensed brands, franchises
Home & Garden
Furniture, decor, appliances, outdoor living
Healthcare & Pharma
Medical devices, pharmaceuticals, health services, telehealth
What's In Your [HB]Box?
The Full Menu of Pop Culture Partnerships
Content & Production
  • Film, TV & Music Video Integration
  • Reality TV & Competition Show Partnerships
  • Branded Content
  • Documentary Development
  • Gaming & Esports Collaborations
  • Streaming Platform Partnerships
  • Animation & Kids Content
Talent & Culture
  • Celebrity Partnerships & Ambassadorships
  • Influencer Campaign Activations
  • Athlete Collaborations & NIL
  • Fashion, Beauty & Style Collabs
  • Music Artist & Musician Partnerships
  • Cultural Tastemaker Collabs
  • Hollywood Industry Seeding
Sports & Leagues
  • League Sponsorships (NFL, NBA, FIFA, Formula 1)
  • Team Partnerships & Arena Activations
  • Athlete Endorsements
  • Global Event Sponsorships
  • Esports Team & League Partnerships
  • Sports Media & Content Partnerships
  • Winter Sports Partnerships
  • Extreme Sports & Action Sports
Experiences & Events
  • Red Carpet & Awards Season
  • Major Festivals & Live Events
  • Trade Show & Corporate Conferences
  • Theme Park & Attractions
  • Cultural & Art Events
  • Interactive Tech Experiences
  • Seasonal & Holiday Activations
  • Premiere & After-Party Access
  • Award Show Gift Suites
Commerce & Amplification
  • Licensing & IP Partnerships
  • Retail & E-commerce Collabs
  • Food & Beverage Partnerships
  • Paid Media & Amplification
  • PR & Media Relations
  • Financial Services & Fintech
Cause & Global Impact
  • CSR Campaign Collaborations
  • Philanthropy & Foundation Partnerships
  • Cultural Heritage Campaigns
  • Global & Cross-Border Collaborations
  • Education & Thought Leadership
  • NGO & Nonprofit Media Partnerships
Reference & Planning Detail
Product Category Fit & Placement Opportunities
Understanding Your Brand's Hollywood Potential
Not all product categories have equal placement opportunities. Here's how different types of products perform in our trade program:
Higher Opportunity Categories
These categories have the most placement opportunities available, making them easier to place and generally more cost-effective.
  • Consumer electronics
  • Food & beverage
  • Fashion & accessories
  • Home goods
  • Health & wellness
  • Books & magazines
More Exclusive Categories
These categories have fewer opportunities available, making placements more selective but still achievable.
  • Sporting goods
  • Pet products
  • Toys & games
  • Beauty & personal care
  • Fintech and Finance
Specialized Categories
These categories require more coordination and specialized sourcing, which drives higher pricing due to the additional effort required for successful placement.
  • Automotive
  • Large appliances
  • B2B services
  • Industrial equipment
Why Non-Traditional Brands Still Benefit From Trade + Educate Programs
Even if your brand doesn't fit the "typical" product placement profile, the [HB]Trade + Educate program remains essential to your Hollywood strategy.
What Trade + Educate Delivers for Non-Traditional Categories:
  • Signage & Environmental Branding – Logos, posters, digital displays, and branded environments that appear in scenes
  • No-Fee Partnership Opportunities – Event sponsorships, behind-the-scenes integrations, and production partnerships that don't require paid placement fees
  • Year-Round Education & Relationship Building – Continuous outreach to prop masters, set decorators, costume designers, producers, and directors to educate them about your brand and help them find creative solutions for their projects
  • First-Look Access – When a contracted opportunity does arise that fits your brand, you're already top-of-mind with decision-makers
The Reality: Most entertainment partnerships don't happen through a single "big moment." They're built through consistent presence, education, and relationship equity over time. Trade programs ensure you're in the conversation when opportunities emerge—whether that's signage in a tech startup scene, a logo on a racing suit, or a custom integration in a relevant storyline.
This is why Trade is the foundation of every tier, regardless of product category.

WHY TRADE WORKS
60% of productions don't accept paid placements due to creative/legal restrictions. Our trade-based approach bypasses these barriers, accessing high-profile content unavailable through traditional paid placement.
IMPORTANT CLARIFICATION: Trade placements are not contracted integrations. HB guarantees your brand's products will be seeded into the specified number of sets, but final visibility depends on camera angle, editing, and storyline. Each category has an average likelihood ratio of how often brands appear on screen – these are opportunities, not guarantees.
CUSTOM CONSULTATION NOTE: Specialized categories receive adjusted program parameters and additional logistics support with tailored success strategies. Contact us for a custom consultation if your brand falls into these categories.
The Relationship-Building Power of Product Placement
Beyond Visibility: Building Your Hollywood Brand Equity
Product placement isn't just about getting your products on screen–it's about systematically building relationships and brand familiarity that transforms how Hollywood views your brand. Every placement creates advocates, builds trust, and positions your brand as the go-to choice for decision-makers across the industry.
1
Introduction
Trade placements introduce your brand to key decision-makers across multiple productions simultaneously.
2
Familiarity
Repeated exposure builds trust and top-of-mind awareness among prop masters, set decorators, and production teams.
3
Preference
Your brand becomes their preferred choice, leading to proactive outreach and more impactful placement opportunities.
4
Partnership
Established relationships unlock paid placement opportunities with enhanced long-term value from decision-makers who already advocate for your brand.
Why Consistency Wins
Every trade placement or relationship opener is an investment in your Hollywood brand equity. Here's how consistent participation transforms your market position:
  • Month 1-6: Initial introductions and first impressions across multiple productions
  • Month 6-12: Growing familiarity leads to repeat requests and more impactful placement opportunities
  • Year 2: Proactive outreach begins as your brand becomes top-of-mind for decision-makers
  • Year 3+: Established relationships unlock premium paid placement opportunities with compounding exposure and strategic value

The Bottom Line: While competitors fight for attention with unknown brands, your consistent trade placement strategy builds the the relationships that materially improve access, pricing, and opportunity quality over time. When a production needs your product category, they think of YOUR brand first–not because you paid the most, but because you've earned their trust and preference through consistent, professional partnership.
This is why we recommend 3-year commitments: the real value comes not just from individual placements, but from the cumulative relationship equity that transforms your brand from vendor to preferred partner.
Your effective CPM decreases over time as content continues to air and stream
Traditional Advertising: Fixed costs, limited runs, and visibility that ends when the campaign concludes.
Entertainment Integration: Your brand embedded in entertainment content aims to deliver enduring value for years–even decades–as that content:
  • Airs in syndication
  • Streams on platforms like Netflix, Hulu, and Amazon Prime
  • Plays on airlines and hotels worldwide
  • Reaches international markets
  • Is discovered by new audiences over time

Traditional media CPM ranges from $20 to $50. It is fixed. The moment the campaign ends, so does the return. Entertainment integration works in the opposite direction. Your effective CPM keeps declining as the content continues to air across streaming, syndication, and reruns. The assets compound long after the production budget is gone.
Real Results.
BlackBerry's 10-year partnership historically delivered 6.5 billion first-run impressions, with a resulting effective CPM of just $0.18–and the content is still airing today, continuing to reach new audiences at no additional cost.
The team is delightful, motivated, and professional – and also fiscally responsible and doesn't overcharge for services. If you're looking for a specialist agency, I highly recommend Hollywood Branded.
Hollywood Branded is apolitical, connected, and knowledgeable within the brand partnership field for film & TV and can do everything from placing your product in a show to negotiating a full-blown celebrity endorsement-driven promotional campaign with the brand and content partner."
– Kerri Cockrill, Director of Brand Marketing, BlackBerry
10 Year Client | 1,600+ Productions | 6.5B Viewers Reached
Frequently Asked Questions
Q: Is [HB]Playbook required?
A: Yes. But note the new order: you start with Radar first, then build your Playbook, then unlock Access (subscription). The Playbook is your strategic foundation — nothing activates without it.
Q: Is [HB]Radar required?
A: Yes. Radar is your opportunity intelligence system that identifies both trade and paid partnership opportunities across the entertainment landscape.
Q: How do Points work?
A: Your HB Subscription converts to [HB]Points at most tiers. 1 HB Point = $1,000 of structured execution capacity (Founding Partner Rate). Points are valid for 36 months. Emerging tier has no points — it is the entry and testing level. Points activate at Scaling (150 pts) and compound as your tier grows. Points fund agency work. Activation capital (studios, talent, production) comes from your separate Partnership Budget.
Q: When will we see results?
A: Opportunities within 30 days. TV placements: 3–9 months to air. Films: 9–18 months. Trade program: First placements in 3–6 months with ongoing relationship building.
Q: Can we start small and scale up?
A: Absolutely. The Emerging tier ($75K subscription + $25K Radar) is a defined 12-month pilot: one vertical, Radar live, Playbook built. You see how the system works before you scale.
Q: What if a partnership doesn't deliver?
A: Our programs are designed to adapt dynamically based on real-time production availability and performance data.
Q: What's the typical investment range?
A: Radar starts at $25K/year (Emerging). HB Subscription (Access) starts at $75K/year (Emerging). Partnership Budget is recommended from $250K+ at Emerging tier. Programs scale to $1M+ subscription + $10M+ partnership budget at Global tier.
Q: What if a placement doesn't make the final cut?
A: Make-good provisions are written into integration agreements. HB negotiates a replacement placement in the same or comparable production. If that isn't achievable, partnership budget is reallocated to an alternative opportunity.
Risk Mitigation & Brand Safety
Protecting Your Brand's Reputation
Protecting your brand's reputation and building positive perception is our mission. We implement robust protocols to ensure secure, impactful partnerships aligned with your values, safeguarding your brand from common industry challenges.
Brand Safety Protocols
Proactive monitoring and multi-layered protocols safeguard your brand from detrimental associations.
Content Vetting Process
Multi-stage review from script analysis to final content ensures full alignment before release.
Crisis Management
24/7 monitoring, rapid response, and strategic communication plans mitigate negative impacts.
Legal Protection
Comprehensive contract safeguards and IP protection minimize risks. We can leverage our legal team or collaborate with yours.
Quality Assurance
Performance guarantees and remediation processes ensure campaigns consistently meet expectations.
Strategic Discovery Security
Our mandatory [HB]Playbook process ensures every partnership aligns with your brand values and objectives, preventing costly misalignments.
What HB Guarantees
Transparency is core to how we operate. Here is exactly what your program includes — and what falls outside our control.
✅ What IS Guaranteed
  • A minimum number of qualified opportunities presented per year, based on your tier and vertical coverage
  • 24-hour response time on all active program communications
  • Script review and brand safety screening before any integration is confirmed
  • Written brand approval required before any partnership budget is deployed
  • Make-good provisions if a confirmed integration fails to deliver
  • Full ROI reporting, impression tracking, and performance documentation
  • Brand removal services if post-production content shifts against brand guidelines
❌ What Is NOT Guaranteed
  • Final screen time or camera angles (editorial decisions rest with production)
  • Specific impressions from any single integration (content performance varies)
  • Guaranteed placements in specific named productions (integrations are curated, not contracted at the Relationship level)
  • Talent behavior outside of contracted parameters (HB mitigates, does not control)

Note: Contracted (paid) integrations starting at $50K+ do include specific deliverable commitments.
Risk Protection: What Happens When Things Go Wrong
After 18 years, we've learned to navigate every obstacle. Here's how we respond to the most common challenges.
A scene gets cut or placement doesn't make final edit
Make-good provisions are written into integration agreements. HB negotiates a replacement placement. If not achievable, partnership budget is reallocated.
Talent creates a PR issue after integration is confirmed
HB monitors talent continuously. Activates removal services, manages communication with production, and advises on brand response. Playbook pre-defines thresholds for automatic escalation.
Production goes silent or shifts focus
HB maintains direct relationships with production decision-makers, not just publicists — giving us visibility into production calendars most agencies don't have.
A partner or co-branded deal doesn't deliver
All partnership deals include performance milestones. HB pursues remedy through the contract before any reallocation occurs.
Your brand's product changes or a line gets discontinued
Playbook includes asset catalog protocols. Most contracts include asset substitution clauses to accommodate product changes.
The [HB]Score: Project Evaluation System
Every project opportunity is evaluated on a 100-point weighted scoring system before it is ever presented to your brand. No exceptions.
A-Tier
85–100 points
Advances to formal offer. Highest alignment with brand values, audience fit, and integration quality.
B-Tier
70–84 points
Conditional advancement. Presented with noted conditions or caveats requiring brand review.
C-Tier
55–69 points
Promotional or limited use only. Not recommended for primary integration budgets.
D-Tier
Under 55 points
Does not move forward. Project is declined regardless of other factors.
We anticipate challenges, cut through complexity, and find solutions to ensure your brand thrives in Hollywood. After 18 years, we've learned to navigate obstacles and secure wins.
Ready to make your brand a star?
Take the first step towards unparalleled brand visibility and impact in the entertainment industry. Our team is ready to help you navigate the path to success and unlock Hollywood access.
What Happens Next?
Your Journey From First Call to Pop Culture Stardom
Getting started does not require a large commitment. It requires the right first step. The system is designed so you can enter, learn, and scale on your own terms. Emerging tier is a defined 12-month pilot: one vertical, Radar live, Playbook built, subscription converting to execution capacity from day one.
01
Step 1: Align on Your Radar Tier
  • How many verticals does HB need to actively source for you? That determines the fee
  • Start with what makes sense for your goals this year
  • Verticals include: Film, TV, Music, Sports, Fashion, Gaming, Esports, Podcasts, Reality TV, Streaming Originals, Celebrity & Talent, Events & Live Activation, Retail & Commerce, and Digital & Social
  • Most brands start with 1–3 verticals and expand as the pipeline builds
02
Step 2: Unlock Access. Build Your Playbook.
  • Establish the infrastructure: strategy, legal, Partner Benefit programs, research, and reporting
  • This is the foundation everything else runs on
03
Step 3: Set Your Activation Budget
  • What do you want to deploy in Year 1? That determines your deployment band
  • We identify the first opportunities and build toward them
  • Nothing moves without your approval
04
Step 4: Lock Your Founding Partner Rate
  • Brands committing additional points now lock in $1,000 = 1 point
  • This rate is embedded in your contract
  • Does not change as the platform scales
Ready to get started? Let's schedule your Discovery call.
+1 310 606 2030
info@hollywoodbranded.com
Your brand's Hollywood moment is waiting. Let's make it the star.

Reference & Planning Detail
Service Level Commitments & Volume Expectations
This section is provided for transparency and planning. Service levels scale by tier and category, and remain flexible based on real-world opportunity flow.
What You Can Expect: Clear Commitments by Tier for both opportunity intelligence and trade program execution.
Platform access, intelligence, forecasting, and relationship equity operate continuously and are not reflected in service capacity ranges.
What Every Tier Includes:
Your Foundation
[HB]Radar Opportunity Intelligence
  • Volume: 30+ opportunities vetted & delivered weekly into our platform (120+ monthly, 1,500+ annually)
  • Response: New opportunities surfaced within 1-2 business days; client questions within a standard response window; urgent notifications same-day.
  • Quality: AI + human vetting for brand alignment, strategic fit scoring, competitive analysis, budget & timeline transparency.
[HB]Trade Program Execution
Note: Includes both on-screen and behind-the-scenes touchpoints (celebrity/influencer seeding, talent agent outreach, writers' room seeding, industry gifting, PR sampling, producer/prop master relationship cultivation) – all executed by Hollywood Branded team resources (no third-party fees).
Placement Volume Factors: Your volume is determined by your Subscription Tier (service capacity & priority) and your Product Category (operational complexity & opportunity frequency).
  • Category Complexity Factors: Placement frequency, logistics model (consumable vs. returnable), sourcing complexity, warehousing needs, team investment.
Reporting & Communication SLAs
  • Dashboard: 24/7 real-time access to performance metrics.
  • Cadence: Weekly Radar summaries, monthly placement updates, quarterly strategic reviews.
  • Account Management: Standard inquiries within a standard response window; urgent within an accelerated response window; continuous on-call support for active productions.
Contract & Legal Support
  • Turnaround: Contract review 2-3 business days; negotiation 1-2 weeks; final execution within 2 business days of agreement.
Production Coordination
  • Logistics: Product shipment coordination 3-10 business days notice; on-set supervision scheduled; post-production follow-up within 1 week of filming.
  • Brand Safety: Script review within 1 business day; on-set quality control real-time; post-production review before final air date.
Paid Partnership Activation
  • Timelines: Opportunity presentation to decision 1-4 weeks; contract negotiation 2-4 weeks; production execution varies; post-campaign reporting within 2 weeks of completion.
Servicing Cadence by Tier
Emerging
  • Cadence: Monthly senior review
  • Verticals: 1 vertical
  • Sourcing: Foundational sourcing
  • Response: 24-hour response
Scaling
  • Cadence: Bi-weekly leadership check-in
  • Verticals: 3 verticals
  • Sourcing: Active pipeline
  • Response: 24-hour response
National
  • Cadence: Weekly leadership sync
  • Verticals: 5 verticals
  • Sourcing: Proactive pitching
  • Response: 24-hour response
Enterprise
  • Cadence: Weekly executive alignment
  • Verticals: All verticals
  • Sourcing: Proactive inbound + priority routing
  • Response: 24-hour response
Global
  • Cadence: Executive cadence (custom)
  • Verticals: All verticals + international
  • Sourcing: Custom scope
  • Response: 24-hour response
How Service Scales by Tier
1
Emerging Tier
What Emerging Includes:
[HB]Playbook (Foundational)
  • Basic brand positioning for entertainment integration
  • Core messaging guidelines and brand safety parameters
  • Initial opportunity identification framework
  • Quarterly Playbook updates and refinements
[HB]Radar Opportunity Intelligence
  • Standard filtering and opportunity curation
  • Access to 30+ vetted opportunities weekly (same volume as all tiers)
  • 1-2 business day opportunity surfacing
  • Basic strategic fit scoring
  • Standard response window (within 1 business day for inquiries)
[HB]Trade Program Execution
  • Entry-level trade touchpoint volume (ideal for consumable products or testing)
  • Product drops and seeding programs
  • Basic celebrity/influencer gifting
  • Initial relationship building with prop masters and set decorators
  • Standard logistics coordination (5-10 business days notice)
  • Focus on building foundational Hollywood relationships
What "Entry-Level" Means:
Emerging tier is designed for brands who want to test entertainment marketing without major commitment. You'll get real placements and real relationship building, but at a pace that matches testing budgets. Think: 2-4 placements per quarter for consumables, or 1-2 placements per quarter for durable goods.
Account Management
  • Shared account support (you'll have a team contact, not a dedicated manager)
  • Quarterly strategic check-ins
  • Email and platform-based communication
  • Standard response window
Production Coordination
  • Standard coordination with 5-10 business days notice
  • Basic brand safety review
  • Placement tracking and reporting
Reporting
  • Quarterly performance reports
  • Access to online dashboard
  • Basic media valuation
Ideal for: Brands testing entertainment marketing for the first time with foundational investment ($90K–$140K total program annually)
  • Brands wanting to understand the Hollywood ecosystem before scaling
  • Companies needing proof-of-concept before larger investment
What Emerging Does NOT Include:
  • Dedicated account manager
  • Priority opportunity access
  • Expedited production coordination
  • On-set supervision
  • Monthly strategic sessions
  • Proactive opportunity sourcing
2
Scaling Tier
  • All "All Tiers" commitments
  • Standard filtering and opportunity curation
  • Entry-level trade touchpoint volume with foundational service capacity and standard priority
  • Assigned Account Manager
  • Quarterly strategic check-ins and performance reviews
  • Standard production coordination (3-10 business days notice)
Ideal for: Brands ready to establish consistent Hollywood presence
3
National Tier
[HB]Radar Opportunity Intelligence
  • All "All Tiers" commitments plus:
  • Enhanced strategic filtering and priority curation of high-value opportunities.
[HB]Trade Program Execution
National Tier investment provides the baseline trade touchpoint volume across all product categories, with standard service capacity and priority access.
Account Management
  • Dedicated Account Manager.
  • Monthly strategic check-ins and quarterly performance reviews.
Standard Production Coordination
  • Standard notice for product shipment coordination (3-10 business days).
  • Scheduled on-set supervision for key placements.
4
Enterprise Tier
[HB]Radar Opportunity Intelligence
  • All "All Tiers" commitments plus:
  • Proactive identification of emerging trends and bespoke opportunities.
[HB]Trade Program Execution
Enterprise Tier investment provides an average 20–30% increase in trade touchpoints compared to National Tier, across all product categories, due to enhanced service capacity and priority access.
Enhanced Account Management
  • Dedicated Senior Account Manager.
  • Priority scheduling for quarterly strategy sessions.
Expedited Production Coordination
  • Reduced notice for product shipment coordination (2-7 business days).
  • Dedicated on-set liaison for critical placements.
5
Global Tier
[HB]Radar Opportunity Intelligence
  • All "Enterprise Tier" commitments plus:
  • Exclusive access to pre-market insights and unreleased production information.
  • Global market intelligence and cross-territory opportunity identification.
  • Executive-level strategic forecasting.
[HB]Trade Program Execution
Global Tier investment provides maximum trade touchpoint volume with enterprise-level service capacity, global priority access, and dedicated cross-functional team resources. Average 40–50% increase in trade touchpoints compared to National Tier across all product categories.
Premium & Enterprise Account Management
  • Executive-level strategic oversight and C-suite strategic partnership oversight.
  • Monthly dedicated deep-dive strategy sessions and weekly executive briefings.
  • On-demand strategic consultations.
  • Dedicated cross-functional team (strategy, legal, production, PR).
White-Glove Production Services
  • Immediate product shipment coordination (1-2 business days notice for urgent needs).
  • Full-time on-set brand representative for all major placements across multiple markets.
  • Customized brand safety protocols and real-time legal counsel integration.
  • Custom brand safety and legal frameworks.
Exclusive & Strategic Access
  • First-look and global first-right-of-refusal across all markets.
  • Direct access to key decision-makers in Hollywood.
  • Custom partnership structures and exclusive access programs.
  • Integration with executive workshops and industry leadership positioning.
Core Team Structure: All Tiers
Every program — at every tier — is staffed with the same core team architecture. What changes by tier is depth, frequency, and scope. What does not change is accountability.
Senior Strategist (Director-Level Lead)
Long-term roadmap, executive alignment, and strategic oversight. The person accountable for your program's direction.
Partnerships Lead (Manager-Level)
Studio relationships, opportunity sourcing, and deal structuring. Owns the pipeline and the conversations that fill it.
Program Coordinator
Tracking, reporting, asset management, and internal coordination. Keeps the program moving without requiring your team to manage it.
Specialist Layer (Activation-Based)
Influencer, licensing, music, sports, retail, PR, legal, and media experts activated based on project type. Plugged in when the activation requires them, not carried as overhead when it does not.

No brand is managed by a junior-only team. No program runs without senior accountability. The specialist layer means you are not paying for expertise you do not currently need. It activates when the work requires it.
You are not purchasing hours. You are purchasing infrastructure.
These commitments ensure you have predictable, consistent support throughout your Hollywood integration journey, scaled to your investment level.