[HB] Co-Branded TV Commercial Campaigns
Your Strategic Partnership Engine
Your Strategic Partnership Engine
Create powerful co-branded television commercials and branded campaigns that leverage entertainment properties, celebrity partnerships, and cultural moments to amplify your brand message.
Transform your advertising strategy through strategic co-branded partnerships that combine your brand with entertainment properties, films, celebrities, and cultural phenomena. These high-impact campaigns create authentic connections and drive measurable results through premium television placements and integrated marketing activations.
Premium Brand Association
Align with prestigious entertainment properties and A-list talent
Amplified Reach & Impact
Leverage combined audiences for maximum exposure and engagement
Authentic Storytelling
Create natural brand integrations that resonate with target demographics
Multi-Platform Activation
Extend campaigns across TV, digital, social, and experiential touchpoints
Recent Success Stories
- Expensify x F1: The Movie
High-octane financial technology partnership
- Govee x Runarounds
Strategic brand collaboration
- Govee x Eddie Murphy's Candy Cane Lane
Holiday entertainment partnership
- PEAK x F1: The Movie
Performance meets racing excellence
- Pilot Pen x Elio
Strategic co-branded commercial partnership
- Pilot Pen x Mean Girls The Movie
Theatrical release collaboration campaign
Investment & Inclusions
Investment: Starts from $75k - $10M+ (Custom pricing based on talent, production scope, and media buy requirements). For unparalleled reach and impact, A-list film partnerships typically involve a minimum US media buy of $1M, with an additional $500k minimum per international territory to ensure global market penetration.
Discover flexible entry points for your brand, as we also offer lower-tier partnerships designed to deliver significant brand amplification and targeted audience engagement within more accessible budgets.
Our comprehensive service ensures every aspect of your co-branded campaign is meticulously managed:
1
Creative Concept Development & Strategy
From initial ideation to comprehensive campaign planning.
2
Celebrity & Talent Negotiations
Securing top-tier talent and entertainment properties for your brand.
3
Production Management & Oversight
Ensuring seamless execution from pre-production to final delivery of commercials.
4
Media Planning & TV Commercial Placement
Strategic media buying for optimal reach and impact across television networks.
5
Cross-Platform Campaign Integration
Extending your campaign's message across digital, social, and experiential channels.
6
Performance Tracking & ROI Analysis
Measuring campaign effectiveness and providing actionable insights for future initiatives.
[HB] Amazon IP Commercial Program
Your Strategic Partnership Solution
Your Strategic Partnership Solution
Licensed Entertainment IP for Amazon-Optimized TV Campaigns
The [HB] Amazon Partnership Program is a comprehensive offering designed for brands aiming to leverage licensed Hollywood IP in sales-driving Amazon-focused digital and linear commercial campaigns. This program provides special partnership pricing and streamlines your path to compelling, co-branded marketing activations directly integrated with Amazon's powerful platforms.
Why Co-Branded IP Campaigns Matter
Consumer Behavior Insights
60%+
Co-Branded Products
Gen Z/Millennials actively seek and drive demand for unique collaborations.
50%+
Retail Sales Driver
Licensing drives over half of retail sales in apparel and entertainment sectors.
23%
Brand Awareness Boost
Increases brand awareness significantly, especially in newer markets.
75%
Consumer Trust
Of consumers trust brands engaged in co-branded products.
22%
Social Media Engagement
Co-branded campaigns lead to a substantial increase in social media engagement.
20-50%
Price Premium
Licensed products command a significant price premium in the market.
30%
Product Sales Boost
Licensing boosts product sales with a high ROI of $4.70 per $1 invested.
Hollywood Branded Advantage
18+ Years in Business
A legacy of experience with over 10,000 successful partnerships delivered.
Preferred Vendor Status
Established relationships with major streamers, studios, and networks for exclusive access.
Amazon-Specific Optimization
Unique optimization and integration capabilities tailored specifically for the Amazon ecosystem.
Proven Results in Amazon
A track record of driving significant ROI through integrated, end-to-end marketing strategies directly within the Amazon ecosystem with brands including Govee and Pilot Pen.
What's Included in Hollywood Branded IP Services
Legal & Strategic Foundation
Comprehensive legal guidance, contract negotiation, and strategic alignment to ensure seamless IP partnerships including briefs, offer letters, and approvals.
Creative & Campaign Management
Full-service creative development, production oversight, and expert campaign management from concept to execution, including co-branded creative assets, TV spots, and digital content.
Measurement & Reporting
Detailed performance tracking, analytics, and reporting to demonstrate ROI, including impressions, EMV (Earned Media Value), sales lift, and cultural impact tracking.
Amazon Platform Optimization
Strategic planning and support for product launch, distribution, storefront integration, and exclusive packaging across Amazon's powerful platforms.
Media & Amplification
Integrated PR, influencer marketing, and paid media strategies, including TV advertising, digital platforms, and social media campaigns to maximize visibility and reach for your co-branded campaigns.
Case Study
Pilot Pen x Mean Girls: A highly successful collaboration generating 16.4M impressions, a 46% increase in website traffic, 72.89M+ total impressions for the campaign, and achieving #1 in Amazon New Releases. Pilot's pink pen pack soared to become their #1 selling pen pack on Amazon through this campaign that included product placement in the film, the TV commercial Hollywood Branded produced, influencer unboxing campaigns, digital and linear advertising and comprehensive PR.
Supercharge Your Campaigns with [HB]Points!
Introducing our exclusive campaign currency: [HB]Points. Every 1 Point equals $1,000 in value, providing ultimate flexibility for your agency's resource allocation. These powerful points seamlessly unlock your campaign's Access, Produce, and Amplify stages.
Want even more value? You'll earn generous bonus credits of 5% to 10% on your [HB] investment, starting with investments of $100K+. This means the more you partner with us, the greater your monetary savings!
Ready to make a blockbuster impact and own the Hollywood stage? Our Annual Radar program is your definitive launchpad to unparalleled success.
Introducing our exclusive campaign currency: [HB]Points. Every 1 Point equals $1,000 in value, providing ultimate flexibility for your agency's resource allocation. These powerful points seamlessly unlock your campaign's Access, Produce, and Amplify stages.
Want even more value? You'll earn generous bonus credits of 5% to 10% on your [HB] investment, starting with investments of $100K+. This means the more you partner with us, the greater your monetary savings!
Ready to make a blockbuster impact and own the Hollywood stage? Our Annual Radar program is your definitive launchpad to unparalleled success.
Foundation Programs Required
[HB]Playbook: Foundation Level
$30K
$30K
- Includes: Brand Blueprint, Strategic Roadmap, Discovery + Mapping, initial Opportunity Shortlists (Production, Celebrity, Influencer, Licensing), Framework for annual engagement, and Co-Promotion Deliverables (brand brief, legal offer letter, pre-approvals support).
- Covers one program vertical (e.g., Licensing, Integration, Product Placement Trade, Influencer, or Co-Promo). Upgrade to a higher Playbook tier to unlock multiple verticals for your campaign.
[HB]Radar: Foundation Level
$15K/quarter or $50K/year
$15K/quarter or $50K/year
- Provides access up to 3 categories (Choose from: TV, Film, Music, Podcasts, Events (Hollywood, Fashion, Sports), Influencers, Celebrities)
- Includes trade + paid deals up to $500K.
- Up to 4+ [HB]AgentPitch detailed and pre-qualified opportunity overviews per month, curated and presented to brand.
- Radar feeds can include product placement, licensing, celebrity, influencer, podcasts, or other categories as unlocked.
Radar Subscription: Quarterly vs. Annual
Why Choose Annual Radar Over Quarterly?
- Cost Savings: Annual Radar ($50K) saves you $10K compared to quarterly payments ($60K total)
- Continuous Opportunity Flow: Year-round access to premium co-branded IP and licensing opportunities plus strategic access into product placement, celebrity partnerships, influencer collaborations, and emerging entertainment trends - giving you first-mover advantage on the hottest cultural moments presented in your dashboard every week!
- Priority Access: Annual subscribers get first access to high-value, time-sensitive IP partnerships
- Strategic Planning: Full-year visibility enables better campaign planning and budget allocation
- Relationship Building: Sustained engagement with our team leads to deeper understanding of your brand and better opportunity matching
- Campaign Continuity: Multiple campaigns throughout the year build compounding brand equity and cultural relevance
Quarterly Radar is ideal for brands testing the waters or with seasonal campaign needs, while Annual Radar maximizes value for brands committed to ongoing entertainment marketing presence.
Amazon TVC Program Levels
Level A - Foundation Entry
Total Investment Range: $95K $75K (1 Quarter Radar) | $130K $110K (Annual Radar)
- Playbook: Foundation – $30K
- Radar: Foundation Level Opportunity Presentation - $15K quarterly or $50K annual
- Licensed IP Campaign:
$50K$30K (Amazon Discount Applied)
- 1 IP partnership
- Basic legal and strategic framework support
- Amazon platform strategy optimization
- Opportunity identification through Radar
Level B - Enhanced Partnership
Total Investment Range: $125K $105K (Quarterly Radar) | $160K $140K (Annual Radar)
- Playbook: Foundation – $30K
- Radar: Foundation Level Opportunity Presentation - $15K quarterly or $50K annual
- Licensed IP Campaign:
$80K$60K (Amazon Discount Applied)
- 1 IP partnership
- Creative TV commercial production
- Advanced legal and strategic framework support
- Amazon storefront integration
- Targeted opportunity feed via Radar
- Basic campaign management
Level C - Premium Partnership
Total Investment Range: $175K+ $155K+ (Quarterly Radar) | $210K+ $190K+ (Annual Radar)
- Playbook: Growth – $60K
- Radar: Foundation Level Opportunity Presentation - $15K quarterly or $50K annual
- Licensed IP Campaign:
$100K+$80K+ (Amazon Discount Applied)
- 1 IP partnership
- Comprehensive creative production
- Full campaign management
- Dedicated PR support
- Influencer integration
- Amazon retail activation strategies
- End-to-end holistic marketing plan
Amazon Partnership Discount
As part of our exclusive Amazon partnership, qualifying brands receive a $20K discount on their initial Access Program investment. This discount is applied directly to your program costs, significantly reducing your entry point into licensed IP campaigns.
Key Program Benefits
Licensed Hollywood IP for Commercials: Secure rights to use popular Hollywood IP in your Amazon-centric marketing campaigns.
Amazon Platform Optimization: Campaigns designed and executed with Amazon's unique platform capabilities and audience in mind.
Retail Integration Capabilities: Seamlessly connect your IP-driven campaigns with direct product sales on Amazon.
Direct-to-Consumer Sales Impact: Drive measurable increases in sales and brand visibility through integrated activations on Amazon.
Exclusive Amazon Partner Pricing: Benefit from a significant $20K discount on your program access, maximizing your ROI.
Best Practices for Amazon IP Campaigns
- Campaign Windows: Typical campaigns need a minimum of 3 months and ideally 6–12 months of planning for optimal impact and IP partnership options.
- Fast-Track Option: A 20% surcharge applies for campaigns launching under 6 months to accommodate accelerated timelines and additional resource management.
- Best ROI: Multi-campaign participation is recommended as it builds compounding brand equity and maximizes long-term returns.
- Amazon-Specific Considerations: Optimize campaigns with Amazon storefront integration, Prime delivery consideration, and other platform-specific features to maximize conversion.
Proven Success: Our capabilities are demonstrated through case studies like the Mean Girls x Pilot Pen campaign, showcasing effective IP integration and commercial impact within the Amazon ecosystem.
IP Rights Investment: IP rights are an additional cost ($50K-$250K+), but can often be significantly offset or covered entirely by media commitment from the brand.
IP Rights Holders who also own streaming platforms or networks (such as A&E, AMC, Disney+, Hulu, NBC, Netflix, Paramount+, Peacock, etc.) will require an additional media commitment on their own platforms. Their focus extends beyond the marketing value the co-promotional partnership will bring through the brand's media - they need this to be a revenue source as well.
Product Line Licensing: If brands also create a licensed product line, there are two fee structures:
(1) IP Rights upfront fee with ongoing royalty payments, or
(2) a flat pre-set buyout fee that covers all licensing rights. The fee structure is determined by quantity of product to be manufactured and timeline for retail sales.
(1) IP Rights upfront fee with ongoing royalty payments, or
(2) a flat pre-set buyout fee that covers all licensing rights. The fee structure is determined by quantity of product to be manufactured and timeline for retail sales.
Limited Opportunity: This special Amazon Partnership Program and its exclusive $20K Access discount are available for a limited time. Secure your strategic advantage with [HB] and Amazon today.
PEAK x F1: The Movie Campaign
Another successful Hollywood Branded partnership, highlighting the powerful impact achieved when leveraging licensed IP like we did for PEAK with product placement as Brad Pitt's with one of this summer's biggest blockbusters, F1: The Movie, starring Brad Pitt.
