STAGE TWO
[HB]Radar Subscription
[HB]Radar Subscription
[HB] Radar is your strategic intelligence tool, activated post-Playbook.
It delivers tailored, high-value opportunities aligned with your brand's strategy.
It delivers tailored, high-value opportunities aligned with your brand's strategy.
Radar scans the Hollywood landscape to identify opportunities for your [HB] Box.
Unlock Opportunities
Access pop culture partnerships across Film/TV, Music, PR & Celebrities + Influencers, IP Brand Licensing, and Events.
Effortless Discovery
Radar streamlines partnership scouting, filling your [HB] Box with strategic opportunities. Scale your subscription for expanded access.
Intelligent AI Matching
Our AI analyzes your brand profile to deliver curated, strategic matches. Opportunities are human-veted and set up for negotiation.
Your Radar Journey:
BROWSE – Self-Serve Discovery
Discover new, AI-matched, and human-reviewed opportunities monthly in your [HB] Box, with our POV and investment estimates.
EVALUATE – Opportunity Vetting
Utilize [HB] Agent Pitch to vette and receive 3-5+ detailed partnership overviews monthly for in-depth insights, including expert vetting on pricing, brand fit, timeline, and feasibility, with AI-powered proposals and red flag analysis.
What is [HB] Agent Pitch?
Agent Pitch delivers curated pop culture partnership opportunities based on your Playbook strategy. Each Radar subscription tier includes a set number of monthly Agent Pitch results. Unlock more opportunities at higher subscription levels.
GREENLIGHT – Commitment & Negotiation
When Radar identifies opportunities that align with your brand strategy, you review and 'Greenlight' the ones you want to pursue. Greenlighting moves the opportunity from Agent Pitch to active negotiations, transitioning it to STAGE THREE Access where your banked [HB]Points and campaign budgets activate our full service execution.
Radar is a discovery platform. Activation requires brand commitment and a working budget for Access Stage (Stage 3).
Important Note:
Every Radar subscription requires at least a single-quarter commitment. Most of our clients, though, opt for 1 to 3 year subscriptions, and that's smart because it provides discounts, locks in your pricing and get bonus [HB]Points.
Available Categories
On Screen & On Air
From Hollywood blockbusters to chart-topping podcasts, your brand shows up where audiences are watching and listening.
- Film & TV: placements, co-promos, talent tie-ins
- Music: videos, lyrics, tours, artist collabs
- Podcasts & Radio: host reads, integrations, branded content
Influence & Talent
Partnerships with the people who move culture and shape conversations.
- Celebrities & Thought Leaders
- Influencers & Creators
- Athletes
- Gaming & Esports Talent
Live & Experiential
Moments that matter in real life — when audiences gather and brands shine.
- Hollywood Red Carpet
- Celebrity Events
- Fashion and Designer Events
- Broadway Theater
- Esports & Gaming Events
- Stadiums & Arena Sponsorships
Brand Extensions
Turn brand equity into products and experiences fans can own.
- Licensing & Merchandise
- Co-branded Products
Radar Tiers
Discovery ($50K+)
Entry-level access to opportunities. Great for testing categories, dipping into new partnerships, or running tactical one-offs.
Foundation (under $250K)
Build a solid base with meaningful integrations across On Screen & On Air, Talent, or Events. Budget is enough for a strong product placement trade program or 1 to 2 integrations, or a combination.
Growth (under $500K)
Scale up with multi-channel plays that combine several categories — e.g., a placement paired with influencer support or event activation. Includes budget potential for a low level trade program at all tiers.
Leader (under $1.5M)
Command attention with premium partnerships, celebrity-driven campaigns, or cross-platform integrations. Ideal for brands ready to lead cultural moments.
Star/Icon (above $1.5M)
Operate at the highest level — brand-funded content, global talent campaigns, arena naming rights, or franchise tie-ins. These are transformative programs with long-term cultural impact.
Your Radar subscription tier determines the level of opportunities you can access. All categories are available, but brands typically focus on areas that align with their strategic goals.
Subscription Access Level: Feature Comparison
Ideal For: Understanding Each Subscription Stage
Discovery Stage ($2.5K monthly)
Budget Range: Under $50K for activations
What it does: Initial entry point for brands new to entertainment marketing. Provides basic opportunity discovery across all categories.
What it does: Initial entry point for brands new to entertainment marketing. Provides basic opportunity discovery across all categories.
Foundation Stage ($5K monthly)
Budget Range: Under $250K for activations
What it does: Expanded access across all categories. Includes turnkey trade programs, TV show product placements, mid-tier celebrity partnerships, and event sponsorship opportunities.
What it does: Expanded access across all categories. Includes turnkey trade programs, TV show product placements, mid-tier celebrity partnerships, and event sponsorship opportunities.
Growth Stage ($7.5K monthly)
Budget Range: Under $500K for activations
What it does: Access for brands ready for blockbuster opportunities. Unlocks major film integrations, A-list celebrity partnerships, sports league sponsorships, and multi-platform campaigns.
What it does: Access for brands ready for blockbuster opportunities. Unlocks major film integrations, A-list celebrity partnerships, sports league sponsorships, and multi-platform campaigns.
Leader Stage ($10K monthly)
Budget Range: Under $1.5M for activations
What it does: Pre-negotiated opportunities with priority access and faster activation. Designed for brands seeking accelerated growth through high-value partnerships with streamlined execution.
What it does: Pre-negotiated opportunities with priority access and faster activation. Designed for brands seeking accelerated growth through high-value partnerships with streamlined execution.
Star Stage ($15K monthly)
Budget Range: Above $1.5M for activations
What it does: Bespoke pre-negotiation with dedicated strategic guidance. Includes franchise partnerships, global campaign integrations, custom content production, and multi-platform amplification for market leadership.
What it does: Bespoke pre-negotiation with dedicated strategic guidance. Includes franchise partnerships, global campaign integrations, custom content production, and multi-platform amplification for market leadership.
Icon | Enterprise Stage (Custom Pricing)
Budget Range: $5M+ for activations
What it does: Comprehensive unlimited access for large enterprises requiring fully customized solutions. Handles long-term strategic ambassadorships, exclusive content development, industry-defining cultural moments, and integrated multi-year campaign strategies for brands with multiple stakeholders.
What it does: Comprehensive unlimited access for large enterprises requiring fully customized solutions. Handles long-term strategic ambassadorships, exclusive content development, industry-defining cultural moments, and integrated multi-year campaign strategies for brands with multiple stakeholders.
Radar Access Note:
All subscription tiers provide access to all categories. Higher tiers unlock access to larger budget opportunities across all categories.
Engagement Note:
Active participation and feedback are rewarded with bonus Agent Pitches. Additional Agent Pitches available with bundled packages or upgrades. Leader and Star tiers receive priority for Agent Pitch scheduling.
Event Calendar:
Strategic planning calendar for major cultural / entertainment moments. Add-On: Customized Cultural Opportunity Calendar. Leader and Star tiers include bespoke calendar integration.
Pre-negotiation:
Available exclusively for Leader and Star tiers, this feature expedites partnership activation by laying groundwork before formal engagement.
[HB]Radar provides essential tools to identify and pursue pop culture marketing opportunities. Monitor your curated feed, submit fast-tracked proposals, and track progress seamlessly.
Opportunity Feed
Receive monthly curated Previews of potential partnerships.
Agent Pitch
Leverage AI-driven proposal matching for initial deeper evaluations. Increase your subscription for more opportunities.
Points Tracker & Proposal Archive
Monitor your balance, track usage, and download all Previews and Agent Pitch documents.
Radar vs. Access: What's the Difference?
- Radar = Intelligence & Opportunities (what's available and when)
- Access = Execution & Partnerships (actually securing and managing them)
Think of Radar as your expert casting director, identifying the perfect talent and projects for your brand's role. Access is then the production studio, handling all the complex logistics and negotiations to bring that vision to life. For example, Radar tells you 'This emerging artist has a song perfect for your brand's next campaign,' and Access makes sure you secure the rights and integrate it seamlessly.
The Cost of Inaction
Without direct access and real-time intelligence, brands miss critical opportunities and waste resources in entertainment marketing.
Introducing Pop Culture In A Hollywood Branded Box
With [HB]Radar Subscription
With [HB]Radar Subscription
The [HB]Box with [HB]Radar Subscription provides unparalleled access to entertainment and influencer opportunities.
Centralized Intelligence
A unified hub for cultural engagement.
Real-Time Insights
Predictive access to emerging opportunities.
Systematic Integration
Seamlessly connects opportunities across key entertainment sectors.
[HB] Access
Exclusive access to major studio and talent agency networks.
Our strategic, data-driven approach puts your brand ahead.
Client Success Story
"I sooooo appreciate the quality of what you are sending over and so glad I hunted you down from Google!!"
Jennifer Stith
Chief Brand Officer + Vice President of Marketing at BUMBLE
Chief Brand Officer + Vice President of Marketing at BUMBLE
PARTNERSHIPS WITH ELLEN, RIVERDALE, BOOK CLUB, JANE THE VIRGIN, THROWING SHADE + BROAD CITY
Ready for the Next Level?
While Radar illuminates opportunities, our Access platform transforms them into impactful partnerships. We handle the full execution, management, and strategic integration, ensuring your brand achieves tangible success in the world of pop culture.