STAGE ONE The [HB]Playbook Your Strategic Path to Cultural Influence
The Playbook is a tiered framework designed to guide brands to authentic cultural engagement, optimize spending, and avoid missteps.
Navigating Your Playbook Tiers
Our tiered Playbooks lower risk and guide you through entertainment marketing complexities. Choose the entry level aligning with your readiness and budget. Progressively build, or enroll at an optimal tier from day one for bonus credits.
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[HB]Blueprint ($2.5K)
For brands seeking a foundational understanding of entertainment marketing, this document outlines the initial strategic framework for Hollywood partnerships.
What You Get:
Initial strategy + market analysis customized to your brand
Receive Blueprint
Deliverables:
Initial Brand Profile & Hollywood Readiness Assessment
Introductory Market Overview
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[HB]Roadmap ($7.5K)
This customized opportunity roadmap provides clear steps and milestones for effectively navigating the entertainment landscape and fine-tuning your Radar opportunity feed.
What You Get:
Advanced brand-specific strategy that fine-tunes your Radar feed to surface the most relevant entertainment opportunities for your unique market position
Events – Olympics, World Cup, Coachella-scale sponsorships
Licensing & IP – Franchise/IP deals, ownership modeling, market dominance, exclusive retail co-promotion and merchandising partnerships
Music & Audio – Superstar campaigns, bespoke music + influencer integrations
Gaming & Esports – Custom game development, franchise IP partnerships
Digital & Social Content – Brand-owned IP, global storytelling ecosystems
PR & Media – Bespoke PR strategies, senior consulting
Produce – Custom content, global campaign films, IP co-ownership
Amplify – Global paid media, retail + PR ecosystems
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[HB] Icon
For Brands Building Global Cultural Authority
Estimated Additional Activation Budget: Up to $10M+ per partnership Agency Investment (Playbook + Radar): $375K annually
What You Get:
Highest-level strategic framework for global cultural influence
Global expansion frameworks, parent/umbrella brand strategies, franchise/IP modeling
Access to HB Investment Partnerships Fund
Customized AI campaign reporting with Brand Culture Impact Dashboard
Receive Icon Playbook + Roadmap + Blueprint
Deliverables:
Customized Hollywood Playbook (Icon Tier)
Weekly executive advisory sessions with Stacy Jones & HB leadership
Development of multi-year global cultural influence strategies
Access to exclusive, proprietary investment partnerships
Full customization of Brand Culture Impact Dashboard
ROI & Reporting:
Predictive ROI with multivariate analysis and scenario planning
Real-time global competitive intelligence and market trend analysis
Proprietary Brand Culture Impact Dashboard with AI-driven insights
Quarterly executive board-level reporting and strategic planning sessions
Radar Unlocks Access To:
Product Placement & Integration – Industry-defining integrations, owned IP, multi-year strategies, global co-branded TVCs & feature film integrations
Talent & Culture – Multi-year ambassadorships, cultural ecosystems, industry-shaping partnerships
Events – Stadium naming rights, brand-owned global events, league naming rights, major cultural festival ownership
Licensing & IP – Brand-funded IP, exclusive ownership, global cultural positioning, strategic retail co-promotion and merchandising ecosystems
Music & Audio – Multi-year music strategies, brand-owned music IP
Gaming & Esports – Brand-owned gaming content, platforms, industry-shaping IP
Digital & Social Content – Multi-year digital ecosystems, brand-led platforms
PR & Media – Global PR domination, AI dashboards, industry-defining visibility
Produce – Brand-funded IP ownership, Hollywood-scale productions
Amplify – Multi-year global amplification, owned media channels
Timeline & Process
Build your [HB]Playbook to unlock [HB]Access in just 4-6 weeks through focused weekly strategy sessions. Choose your stopping point based on what you're ready to activate. Need to move faster to not let a hot opportunity go by? We can Fast Track within 5 days to accelerate your timeline and get an offer in to negotiate from. Lock in the right tier to secure maximum program benefits and bonus [HB]Points.
Ongoing Support & Savings
Beyond your initial Playbook, we offer continuous strategic consultations and reviews. Our flexible model scales with your brand, allowing you to roll up initial investments into the next tier for significant cost savings and strategic advantages.
[HB]BrandStar: Your Brand's Cultural Identity Workshop Add-On
This comprehensive brand positioning workshop is designed to help your brand discover its unique cultural identity, solidify competitive advantages, and develop robust crisis preparedness strategies. This immersive experience ensures your brand is not just visible, but culturally influential and resilient.
Client Success Story
"Influencer marketing is where it is at. That's where people are really making decisions... Hollywood Branded really helped change the game for us. They handled all negotiations, we didn't have to do anything, and they already had this really engaged network of influencers they work with... You get amazing content and partnerships."
Justin Arman President + Co-Founder at MY MAGIC MUD
40+ INFLUENCER CAMPAIGNS AND PRODUCT PLACEMENT
Unlock Your Brand's Full Potential
Subscribe to HB Radar
HB Radar is your indispensable tool for real-time monitoring of cultural trends, audience engagement, and competitive insights within the entertainment landscape. Equip your brand with continuous, actionable data to stay at the forefront of cultural influence and make informed strategic decisions.