STAGE ONE
The [HB]Playbook
Your Strategic Path to Cultural Influence
The Playbook is a tiered framework designed to guide brands to authentic cultural engagement, optimize spending, and avoid missteps.

Navigating Your Playbook Tiers
Our tiered Playbooks lower risk and guide you through entertainment marketing complexities. Choose the entry level aligning with your readiness and budget. Progressively build, or enroll at an optimal tier from day one for bonus credits.
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[HB]Blueprint ($2.5K)
For Brands to provide Hollywood Branded enough insights to be able to begin to build Hollywood onboarding mateials. fine-tune their Radar opportunity feed to ensure the right opportunities are being sourcedThe foundational framework document that serves as your brand's strategic cornerstone for all Hollywood partnerships.
Receive [HB]Blueprint
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[HB]Roadmap ($7.5K)
For Brands to fine-tune their Radar opportunity feed to ensure the right opportunities are being sourced
Your customized opportunity roadmap, outlining clear steps and milestones for navigating the entertainment landscape, successfully.
Receive [HB]Roadmap + [HB]Blueprint
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[HB] Discovery
For Brands Preparing to Enter Entertainment Marketing
Agency Fee (Playbook + Radar):
  • $22.5K (3 months)
  • $30K (6 months)
  • $40K (annual, includes $5K savings)
Estimated Additional Activation Budget: $2.5K – $50K per partnership or program
What You Get:
  • Initial strategy + market analysis customized to your brand
  • Insights into opportunities under $50K
  • Receive Discovery Playbook + Roadmap + Blueprint
Radar Unlocks Access To:
  • Product Placement & Integration – Seeding, emerging artist music videos, small podcast integrations
  • Talent & Culture – Micro/nano influencers, reality stars, podcast shout-outs
  • Events – Pop-ups, gifting lounges, small festival activations
  • Licensing & IP – Test licensing, co-branded giveaways, simple collabs
  • Music & Audio – Entry music video placements with emerging artists
  • Gaming & Esports – Streamer/creator collabs, Twitch/YouTube tie-ins
  • Digital & Social Content – TikTok/IG collabs, short-form influencer content
  • PR & Media – Gift guides, listicles, product seeding, organic PR placements
  • Produce – Influencer-led micro-content, branded clips
  • Amplify – Social boosts, light paid media
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[HB] Foundation
For Brands Building Momentum in Entertainment Marketing
Agency Fee (Playbook + Radar): $80K annually
Estimated Additional Activation Budget: Up to $250K per partnership or program
What You Get:
  • Comprehensive brand positioning & opportunity mapping
  • Ongoing strategy management across [HB] Access, Produce, Amplify
  • Receive Foundation Playbook + Roadmap + Blueprint
Radar Unlocks Access To:
  • Product Placement & Integration – Trade programs, mid-tier TV, celebrity placements, co-branded promos
  • Talent & Culture – Mid-tier endorsements, multi-influencer campaigns, niche athletes
  • Events – Fashion/music/podcast partnerships, designer showcases, tactical sponsorships
  • Licensing & IP – Streamlined licensing campaigns, basic IP deals
  • Music & Audio – Bundled partnerships, mid-tier artist collabs
  • Gaming & Esports – Esports sponsorships, smaller in-game ads, team partnerships
  • Digital & Social Content – Turnkey influencer campaigns, bundled cross-platform plays
  • PR & Media – Tactical PR campaigns, advertorials, seasonal pushes
  • Produce – Branded shorts, commercial edits
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[HB] Growth
For Brands Ready to Scale Entertainment Impact
Agency Fee (Playbook + Radar): $125K annually
Estimated Additional Activation Budget: Up to $500K per partnership or program
What You Get:
  • Foundation benefits plus multi-track campaign simulations
  • Advanced tactics, predictive ROI models, competitive benchmarking
  • Receive Growth Playbook + Roadmap + Blueprint
Radar Unlocks Access To:
  • Product Placement & Integration – Major film/TV/music integrations, A-list placements, awards season tie-ins
  • Talent & Culture – A-list endorsements, sports league activations, global influencer rollouts
  • Events – Festivals, sports events, large-scale activations
  • Licensing & IP – Multi-market licensing programs, retail tie-ins, bundled deals
  • Music & Audio – Multi-video packages, festival activations, cross-channel rollouts
  • Gaming & Esports – Esports leagues, large-scale gaming campaigns
  • Digital & Social Content – Branded YouTube/TikTok series, digital storytelling
  • PR & Media – Integrated PR + influencer + media support
  • Produce – Branded series, documentaries, premium shoots
  • Amplify – Cross-channel amplification, advertorial + PR
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[HB] Leader
For Brands Seeking Market Dominance
Agency Fee (Playbook + Radar): $175K annually
Estimated Additional Activation Budget: Up to $10M+ per partnership
What You Get:
  • Strategic framework for market dominance
  • Tailored programs + exclusive opportunities for industry leaders
  • Priority insights on premium deals
  • Receive Leader Playbook + Roadmap + Blueprint
Radar Unlocks Access To:
  • Product Placement & Integration – Blockbusters, premium series, global showcases, boardroom-ready campaigns
  • Talent & Culture – Global ambassadors, multi-channel campaigns, award-season activations
  • Events – Cannes, Oscars, award season, premium cultural events
  • Licensing & IP – Global licensing/IP programs, cross-industry tie-ins
  • Music & Audio – Global music campaigns, award-season soundtracks, festival dominance
  • Gaming & Esports – Global gaming events, cross-channel integrations
  • Digital & Social Content – Multi-channel branded content, award-eligible campaigns
  • PR & Media – Award submissions, global PR, crisis planning
  • Produce – Co-productions with networks/platforms
  • Amplify – Award campaigns, global PR layering
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[HB] Star
For Brands Shaping Global Cultural Moments
Agency Fee (Playbook + Radar): $250K annually
Estimated Additional Activation Budget: Up to $10M+ per partnership
What You Get:
  • Executive-level strategy sessions with Stacy Jones + HB leadership team
  • Brand Star workshop: cultural positioning, competitive analysis, crisis prep, co-promotional sourcing
  • Added senior guidance and founder participation
  • Receive Star Playbook + Roadmap + Blueprint
Radar Unlocks Access To:
  • Product Placement & Integration – Franchise/IP placements, global campaigns, custom content with co-promotion
  • Talent & Culture – Franchise ambassadors, global celebrity partnerships, senior strategy sessions
  • Events – Olympics, World Cup, Coachella-scale sponsorships
  • Licensing & IP – Franchise/IP deals, ownership modeling, market dominance
  • Music & Audio – Superstar campaigns, bespoke music + influencer integrations
  • Gaming & Esports – Custom game development, franchise IP partnerships
  • Digital & Social Content – Brand-owned IP, global storytelling ecosystems
  • PR & Media – Bespoke PR strategies, senior consulting
  • Produce – Custom content, global campaign films, IP co-ownership
  • Amplify – Global paid media, retail + PR ecosystems
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[HB] Icon
For Brands Building Global Cultural Authority
Agency Fee (Playbook + Radar): $375K annually
Estimated Additional Activation Budget: Up to $10M+ per partnership
What You Get:
  • Highest-level strategic framework for global cultural influence
  • Global expansion frameworks, parent/umbrella brand strategies, franchise/IP modeling
  • Access to HB Investment Partnerships Fund
  • Customized AI campaign reporting with Brand Culture Impact Dashboard
  • Receive Icon Playbook + Roadmap + Blueprint
Radar Unlocks Access To:
  • Product Placement & Integration – Industry-defining integrations, owned IP, multi-year strategies
  • Talent & Culture – Multi-year ambassadorships, cultural ecosystems, industry-shaping partnerships
  • Events – Stadium naming rights, brand-owned global events
  • Licensing & IP – Brand-funded IP, exclusive ownership, global cultural positioning
  • Music & Audio – Multi-year music strategies, brand-owned music IP
  • Gaming & Esports – Brand-owned gaming content, platforms, industry-shaping IP
  • Digital & Social Content – Multi-year digital ecosystems, brand-led platforms
  • PR & Media – Global PR domination, AI dashboards, industry-defining visibility
  • Produce – Brand-funded IP ownership, Hollywood-scale productions
  • Amplify – Multi-year global amplification, owned media channels

Timeline & Process
Build your [HB]Playbook to unlock [HB]Access in just 4-6 weeks through focused weekly strategy sessions. Choose your stopping point based on what you're ready to activate. Need to move faster to not let a hot opportunity go by? We can Fast Track within 5 days to accelerate your timeline and get an offer in to negotiate from. Lock in the right tier to secure maximum program benefits and bonus [HB]Points.
Ongoing Support & Savings
Beyond your initial Playbook, we offer continuous strategic consultations and reviews. Our flexible model scales with your brand, allowing you to roll up initial investments into the next tier for significant cost savings and strategic advantages.

[HB]BrandStar: Your Brand's Cultural Identity Workshop Add-On
This comprehensive brand positioning workshop is designed to help your brand discover its unique cultural identity, solidify competitive advantages, and develop robust crisis preparedness strategies. This immersive experience ensures your brand is not just visible, but culturally influential and resilient.
Client Success Story
"Influencer marketing is where it is at. That's where people are really making decisions... Hollywood Branded really helped change the game for us. They handled all negotiations, we didn't have to do anything, and they already had this really engaged network of influencers they work with... You get amazing content and partnerships."
Justin Arman
President + Co-Founder at MY MAGIC MUD
40+ INFLUENCER CAMPAIGNS AND PRODUCT PLACEMENT
Unlock Your Brand's Full Potential
Subscribe to HB Radar
HB Radar is your indispensable tool for real-time monitoring of cultural trends, audience engagement, and competitive insights within the entertainment landscape. Equip your brand with continuous, actionable data to stay at the forefront of cultural influence and make informed strategic decisions.