[HB] Unlock Hollywood ROI:
Your Strategic Product Placement Advantage
Your Strategic Product Placement Advantage
Maximize Reach, Minimize Cost: Authentic Placements, Measurable Impact.
From unknown to indispensable, build your Hollywood legacy with [HB].
From unknown to indispensable, build your Hollywood legacy with [HB].
340%
Consumer Electronics
Foundation Tier • 28 sets • 9 appearances • 245M+ viewers
280%
Lifestyle Brand
Growth Tier • 42 sets • 14 appearances • 102.3M social impressions
425%
Food & Beverage
Leader Tier • 67 sets • 22 appearances • 15% brand awareness lift
At a Glance
- ✓ 18+ years Hollywood experience
- ✓ 10,000+ partnerships delivered
- ✓ Trade-based model bypasses budget constraints
- ✓ Access 60% of productions that don't accept paid placements
Pilot Pen
Why Choose [HB] Product Placement Over Competitors?
Market Leadership & Scale
- 18+ years in business and 10,000+ partnerships delivered
- Preferred vendor status with all major studios, streamers, and networks
- Proven experience across film, TV, music, sports, influencers, retail, and digital
Speed, Access & Efficiency
- Direct access to decision-makers (writers, producers, prop masters, talent managers)
- Faster approval and placement turnaround with streamlined legal and risk protocols
- Ability to fast-track hot opportunities within days, not months
Proprietary Tools & Accountability
- HB Points System for flexible, scalable campaigns
- Agent Pitch + Radar Dashboard combining AI + human vetting for smarter opportunity matching
- [HB]ROI Tracking: impressions, EMV, sales lift, and cultural impact
How It Works:
Your Foundational Path to Hollywood Integration
Your Foundational Path to Hollywood Integration
The [HB] Trade Programs operate within our proven 5-stage framework: Playbook → Radar → Access → Produce → Amplify. This program is your essential starting point for establishing a lasting Hollywood presence.
This Trade Program is a Stage 3 (Access) solution that provides significant visibility at a fraction of traditional costs. It requires foundational setup and represents your initial entry into authentic Hollywood integration:
- Stage 1 - Playbook: Your strategic blueprint and brand framework (required foundation)
- Stage 2 - Radar: Ongoing opportunity intelligence feed (required for program access)
All [HB]Access Programs are built upon the foundational work established in the Playbook and Radar stages. We recommend a minimum 12-month commitment to fully realize the long-term relationship-building benefits and maximize your brand's presence across diverse productions.
- Stage 3 - Access: Trade Product Placement Programs provide activation of Radar "trade" opportunities (pricing shown below). This program provides the groundwork and industry education needed to unlock unique and more negotiable fee-based brand integration, licensing and co-branded marketing partnerships. This program is your "insider advantage" to Hollywood success - and it delivers declining CPMs for decades to come as content re-airs.
Why Trade Works: 60% of productions don't accept paid placements due to creative/legal restrictions. Our trade-based approach bypasses these barriers, accessing high-profile content unavailable through traditional paid placement.
Important Clarification: Trade placements are not contracted integrations. HB guarantees your brand's products will be seeded into the specified number of sets, but final visibility depends on camera angle, editing, and storyline. Each category has an average likelihood ratio of how often brands appear on screen, but these are opportunities, not guarantees of stop-action or hero focus.
The [HB]Trade Product Placement Program allows your products to circulate through our network, appearing across dozens of productions to maximize brand visibility through authentic storytelling integration. This program serves as the strategic starting point for your brand's journey into Hollywood.
Evaluating Mutual Fit: This program is ideal for props, wardrobe, and set dressing (e.g., electronics, consumer goods, food & beverage, toys & games, jewelry & accessories, health & wellness, pet products, sporting goods & fitness, home goods & furniture, books & magazines, beauty products, apparel). Brands with higher logistical or inventory needs (automotive, software/tech services, B2B services, appliances, transportation, industrial equipment) have more limited on-screen opportunities and face higher competition for placements. These categories require more specialized sourcing and have adjusted parameters with lower set deliveries and additional logistic fees due to the increased effort required to secure appropriate placements. Contact us for a custom consultation if your brand falls into these categories; our mutual fit evaluation ensures the best strategic alignment.
Note: Exposure odds are based on a 1:3 to 1:5 ratio of sets delivering exposures as these are not contracted. Contracted "guaranteed' placements as which typically start at $75k+ for a single set placement - making this program incredibly cost-efficient, while building relationships that will result in proactive interest by Hollywood productions.
Brand partnerships only succeed when built on mutual benefit and cultural authenticity.
BUILDERS
Accelerator clients: Priority placements, accelerated visibility.
Drops
- Product Placement Drop Trade Program Including Playbook:
- Level A: $22.5K→ 3 months Payment upfront $22.5k | $25k
- Level B: $27.5K→ 6 months
- Level C: $35K→ 12 months
- Billing: Brand billed for share of HB shipments/warehousing or ships directly
- Platform Access: Base HB Box (inventory tracking + confirmation only)
- Reporting: Confirmation logs only. No ROI analysis.
- Communication: 1x quarterly call
- Approvals: None
- Placement Priority: Opportunistic only
- Logistics: Brand covers shipping + storage
- Quantities (per set): Based on category. Always "minimum+"
Discovery
- Product Placement Discovery Trade Program Including Playbook and Radar:
- Level A: $47.5K→ 3 months
- Level B: $65K → 6 months
- Level C: $85K→ 12 months
- Credits: +2.5% bonus credits at $50K+
- Platform Access: HB Box with inventory tracking + reporting dashboard
- Reporting: Basic recap reporting + ROI-lite (placement confirmations, value estimates)
- Communication: 1x quarterly call with optional bi-monthly program check-ins
- Approvals: Limited; client can prioritize categories/productions
- Placement Priority: Opportunities fulfilled as available in Radar feed (not proactive hunting)
- Logistics: HB coordinates warehousing; brand covers product
- Quantities (per set): Based on category minimum+
Foundation
- Product Placement Foundation Trade Program Including Playbook and Radar:
- Level A: $130K→ 18–22 sets
- Level B: $145K→ 23–27 sets
- Level C: $160K→ 28–30 sets
- Credits: +2.5% bonus credits at $100K+
- Platform Access: Full HB Box with advanced tracking + ROI reporting
- Reporting: Full Doers Report + ROI benchmarking across campaigns
- Communication: Monthly calls
- Approvals: Required for placements
- Placement Priority: Active placement pipeline (proactive sourcing begins here)
- Logistics: HB warehousing included
- Quantities (per set): Based on category minimum+
Growth
- Product Placement Growth Trade Program Including Playbook and Radar:
- Level A: $215K→ 30–35 sets
- Level B: $240K → 36–40 sets
- Level C: $265K → 41–45 sets
- Credits: +5% bonus credits at $250K+
- Platform Access: Full HB Box + custom dashboards
- Reporting: Doers Report ROI + quarterly performance reviews
- Communication: Monthly calls
- Approvals: Required
- Placement Priority: Mid-level priority in placement pipeline
- Logistics: HB warehousing + fulfillment management
- Quantities (per set): Based on category minimum+
ACCELERATORS
Leader
- Product Placement Leader Trade Program Including Playbook and Radar:
- Level A: $325K→ 45–55 sets
- Level B: $365K → 56–65 sets
- Level C: $400K→ 66–70 sets
- Credits: +7.5% bonus credits at $500K+
- Platform Access: HB Box with enterprise dashboards
- Reporting: Doers Report ROI + competitive benchmarks
- Communication: Bi-weekly calls
- Approvals: Streamlined approvals (priority placements)
- Placement Priority: First-right-of-refusal on premium productions
- Logistics: White-glove warehousing and distribution
- Quantities (per set): Based on category minimum+
Star
- Product Placement Star Trade Program Including Playbook and Radar:
- Level A: $500K→ 70–85 sets
- Level B: $575K→ 86–95 sets
- Level C: $750K→ 96–100 sets
- Credits: +7.5% bonus credits at $500K+
- Platform Access: HB Box enterprise with reporting automation
- Reporting: Doers ROI, trend analysis, advanced reporting suite
- Communication: Bi-weekly calls + dedicated Slack/Teams channel
- Approvals: Pre-approved streamlined workflows
- Placement Priority: Accelerated placement in high-value opportunities
- Logistics: White-glove warehousing + pickup service
- Gifting & Events: Cast & crew gifting + PR seeding boxes
- Quantities (per set): Based on category minimum+
Icon
- Product Placement Icon Trade Program Including Playbook and Radar:
- Level A: One brand, single category focus
- Level B: Multiple brands under parent/agency
- Level C: Custom → multi-brand, multi-market distribution
- Credits: +10% bonus credits at $1M+
- Platform Access: HB Box custom enterprise portals
- Reporting: Doers ROI + executive-level reporting + industry benchmarking + quarterly forecast decks
- Communication: Bi-weekly calls + executive workshops
- Approvals: White-glove service, dedicated account lead
- Placement Priority: Exclusive, global first-right-of-refusal
- Logistics: White-glove logistics + dedicated storage, returns managed
- Gifting & Events: Full integration into cast gifting, PR boxes, and co-branded events
- Quantities (per set): Based on category minimum+
Key Program Benefits & ROI
Access to content across Streamers, Networks, and Studios
Long-term value through syndication & streaming
Typical 1:3 to 1:4 on-screen logo/branding appearance odds
Declining CPM for ongoing value
Trade-based model: no additional fees to productions
Unlocks opportunities for co-branded promotions, PR, or experiential activations
Timeline: TV shows 6-18 months, Films 12-24 months for results
Brand protection: Script review and brand removal services included
Success Metrics & ROI Tracking
📊 Performance Dashboard
- Real-time placement tracking via [HB] portal
- On-screen appearance verification with video clips
- Audience reach metrics and demographic breakdowns
- Brand mention analysis across social and media platforms, plus standalone media and PR services and comprehensive media clipping available
📈 Weekly, Monthly or Quarterly Reporting
- Placement success rates and confirmations
- Audience engagement and sentiment analysis
- Long-term value through syndication and re-airs
- ROI calculations with lifetime projections
Our Hollywood Network Advantage
18+ Years of Relationships
Direct access to 500+ prop masters, set decorators, and costume designers across major studios.
Zero Cost to Productions
Trade-based model eliminates budget constraints, making us the preferred partner choice due to speed, relationships and follow through.
Proven Track Record
10,000+ successful placements with comprehensive brand safety protocols.
HB Education Platform – 2,000+ blogs, 400+ podcasts, 100+ classes: the #1 place brands, agencies and the Hollywood industry come to learn branded entertainment marketing
The Relationship-Building Power of Product Placement
Beyond Visibility: Building Your Hollywood Brand Equity
Product placement isn't just about getting your products on screen - it's about systematically building relationships and brand familiarity that transforms how Hollywood views your brand. Every placement creates advocates, builds trust, and positions your brand as the go-to choice for decision-makers across the industry. This program, included in our Foundation and Growth tiers, serves as your strategic entry point for long-term success.
🎬 On-Set Relationship Building
Every product delivery creates touchpoints with prop masters, set decorators, costume designers, and production teams. These relationships compound over time, making your brand their first choice for future projects.
🤝 Proactive Hollywood Support
As familiarity grows, productions begin reaching out to YOU first. Instead of competing for placements, you become the preferred brand that productions actively want to feature.
💰 Easier Path to Paid Deals
When decision-makers already know and love your brand, converting to paid placements becomes significantly easier. You're not selling to strangers—you're working with advocates who already want your brand, not competitors.
The Strategic Advantage: From Unknown to Indispensable
Phase 1: Introduction
Trade placements introduce your brand to key decision-makers across multiple productions simultaneously.
Phase 2: Familiarity
Repeated exposure builds trust and top-of-mind awareness among prop masters, set decorators, and production teams.
Phase 3: Preference
Your brand becomes their preferred choice, leading to proactive outreach and better placement opportunities.
Phase 4: Partnership
Established relationships unlock paid placement opportunities at better rates with decision-makers who already advocate for your brand.
Amplifying Your Reach: Unions & Guilds Marketing Programs
Expand your reach beyond individual productions through our specialized Unions & Guilds marketing programs and private events. Get your brand directly in front of the decision-makers who influence placement choices across hundreds of productions. These exclusive add-on programs create industry-wide brand awareness among prop masters, set decorators, and production buyers—the professionals who control placement decisions. Perfect for B2B brands seeking direct access to Hollywood's procurement network.
The Compound Effect: Why Consistency Wins
Every trade placement is an investment in your Hollywood brand equity. Here's how consistent participation transforms your market position:
- Month 1-6: Initial introductions and first impressions across multiple productions
- Month 7-12: Growing familiarity leads to repeat requests and better placement opportunities
- Year 2: Proactive outreach begins as your brand becomes top-of-mind for decision-makers
- Year 3+: Established relationships unlock premium paid placement opportunities at preferred rates
The Bottom Line: Trade Placements as Strategic Investment. While competitors fight for attention with unknown brands, your consistent trade placement strategy builds the relationships that make future success inevitable. When a production needs your product category, they think of YOUR brand first—not because you paid the most, but because you've earned their trust and preference through consistent, professional partnership.
This is why we recommend 3-year commitments: the real ROI comes not just from individual placements, but from the cumulative relationship equity that transforms your brand from vendor to preferred partner.
Strategic Process Flow: Your 12-Month Hollywood Journey
1
Foundation & Strategy
Days 1-30: Playbook activation, product catalog development, target production identification. This forms the essential groundwork for your first 12 months.
2
Placement Activation
Days 31-60: Production partnerships secured, shipments coordinated, first placements delivered, initiating your year-long engagement.
3
Optimization & Scaling
Days 61-90: Performance tracking, confirmations received, pipeline expansion, with ongoing optimization through the 12-month commitment.
4
Launch Access + Produce + Amplify Programs
Start building Hollywood relationships and securing placements. This initial phase leads into sustained efforts throughout your minimum 12-month commitment to maximize long-term impact.
We recommend 3-year commitments for optimal Hollywood partnership results, building on your initial 12-month foundation.
Brand Safety & Risk Mitigation: Protecting Your Investment
🛡️ Multi-Layer Protection
- Script review and approval before placement confirmation
- Content screening for brand-appropriate contexts
- Removal services if content direction changes
- Crisis management support throughout lifecycle
✅ Quality Assurance
- Pre-placement brand guidelines review
- On-set consultation for optimal presentation
- Post-production review for positive portrayal
- Ongoing monitoring through distribution
Product Categories & Placement Opportunities
🔥 Higher Opportunity Categories
These categories have the most placement opportunities available, making them easier to place and generally more cost-effective.
- Consumer electronics
- Food & beverage
- Fashion & accessories
- Home goods
- Health & wellness
- Books & magazines
⭐ More Exclusive Categories
These categories have fewer opportunities available, making placements more selective but still achievable.
- Sporting goods
- Pet products
- Toys & games
- Beauty & personal care
🎯 Specialized Categories
These categories require more coordination and specialized sourcing, which drives higher pricing due to the additional effort required for successful placement.
- Automotive
- Large appliances
- B2B services
- Industrial equipment
Custom Consultation Available: Specialized categories receive adjusted program parameters and additional logistics support with tailored success strategies.
Program Guarantees & Commitments
✅ What We Guarantee
1
Delivery Standards
- 1:3 to 1:5 appearance odds
- 24-hour response time
2
Brand Protection
- 100% brand safety compliance
- Proactive negative association prevention
- Script review and content screening
🎯 Performance Promise
Monthly Reviews
Performance insights with actionable recommendations
Flexible Adjustments
Program optimization based on performance data
Priority Access
High-value placement opportunities and 3-year relationship building
Ready to Scale Your Brand's Hollywood Presence?
Discovery Call
We're evaluating mutual fit while fast-tracking your path to Hollywood success. Come prepared to accelerate the conversation and unlock your optimal Playbook tier for maximum entertainment marketing impact
Complete Hollywood Brand Brief
Establish strategic foundation and brand framework in your Brand Brief Session
Activate Radar
Begin receiving ongoing opportunity intelligence and unlock Insider Access to Hollywood
Start Playbook and unlock your Insider Access to our [HB] Product Placement Trade Program
Build your Playbook foundation and gain access to our [HB] Product Placement Trade Program
Investment in the [HB] Product Placement Trade Program is an investment in long-term brand visibility, authentic storytelling integration, and measurable cultural impact. Start building your Hollywood legacy today. This program is your foundational step, with a recommended 12-month commitment to begin your journey.