STAGE TWO
[HB] Radar Subscription
[HB] Radar Subscription
[HB] Radar is your strategic intelligence tool, activated post-Playbook.
It delivers tailored, high-value opportunities aligned with your brand's strategy.
It delivers tailored, high-value opportunities aligned with your brand's strategy.
Radar scans the Hollywood landscape to identify opportunities for your [HB] Box.
Unlock Opportunities
Access pop culture partnerships across Film/TV, Music, PR & Celebrities + Influencers, IP Brand Licensing, and Events.
Effortless Discovery
Radar streamlines partnership scouting, filling your [HB] Box with strategic opportunities. Scale your subscription for expanded access.
Intelligent AI Matching
Our AI analyzes your brand profile to deliver curated, strategic matches. Opportunities are human-veted and set up for negotiation.
Your Radar Journey:
BROWSE – Self-Serve Discovery
Discover new, AI-matched, and human-reviewed opportunities monthly in your [HB] Box, with our POV and investment estimates.
EVALUATE – Opportunity Vetting
Utilize [HB] Agent Pitch to vette and receive 3-5+ detailed partnership overviews monthly for in-depth insights, including expert vetting on pricing, brand fit, timeline, and feasibility, with AI-powered proposals and red flag analysis.
What is [HB] Agent Pitch?
Agent Pitch delivers curated pop culture partnership opportunities based on your Playbook strategy. Each Radar subscription tier includes a set number of monthly Agent Pitch results. Unlock more opportunities at higher subscription levels.
GREENLIGHT – Commitment & Negotiation
When Radar identifies opportunities that align with your brand strategy, you review and 'Greenlight' the ones you want to pursue. Greenlighting moves the opportunity from Agent Pitch to active negotiations, transitioning it to STAGE THREE Access where your banked [HB] Points and campaign budgets activate our full service execution.
Radar is a discovery platform. Activation requires brand commitment and a working budget for Access Stage (Stage 3).
Important Note:
Every Radar subscription requires at least a single-quarter commitment. Most of our clients, though, opt for 1 to 3 year subscriptions, and that's smart because it locks in your pricing.
Available Verticals
Film
Integrate your brand into feature films, from major studio productions to independent cinema, including product placement, co-promotions, and talent collaborations.
TV
Opportunities across broadcast, cable, and streaming television series, reality shows, and specials for impactful brand exposure.
Podcasts
Engage with niche or broad audiences through sponsored segments, host-read ads, and brand mentions within popular audio content.
Music
Collaborate with artists, feature in music videos, sponsor tours, or integrate your brand into songs to reach highly engaged fan bases.
Radio
Connect with listeners through on-air promotions, interviews, and brand mentions across various radio formats and stations.
Influencers
Partner with social media personalities, digital creators, and thought leaders for authentic endorsements and content creation.
Celebrities
Secure endorsements, ambassadorships, and partnerships with renowned actors, musicians, and public figures to amplify your message.
Events
Sponsor major industry events, festivals, premieres, and exclusive gatherings for high-profile brand visibility and experiential marketing.
Athletes
Forge partnerships with professional athletes for endorsements, social media collaborations, appearances, and sports-related content opportunities that connect with passionate fan bases.
Stadium/Arena Sponsorships
Secure prominent brand visibility through naming rights, in-venue branding, game day activations, and exclusive partnerships within major sports and entertainment venues.
Gaming & Esports
Engage with a rapidly growing global audience through integrations within video games, esports team sponsorships, tournament activations, and influencer collaborations in the gaming community.
Brand Licensing & Merchandise
Expand brand reach and revenue by licensing your intellectual property for consumer products, co-branded merchandise, or creating new product lines tied to popular entertainment franchises.
Understanding Opportunity Tiers
Tier 3 Opportunities: Foundations & Volume
These opportunities focus on widespread brand presence and cost-effective engagement, typically under $50k. Ideal for building brand visibility and testing the waters.
- Product Placement: In independent films, TV series, or digital content.
- Gifting Suites: Featuring your products at major awards shows or festivals.
- Micro/Nano Influencers: Campaigns with emerging voices for authentic reach.
- Smaller Integrations: Brand mentions or subtle product use in targeted content.
Tier 2 Opportunities: Elevated Reach & Impact
Mid-stage opportunities ranging from $50k-$500k, designed for increased brand recognition and more significant engagement. These partnerships offer broader exposure and deeper consumer connection.
- Celebrity Social Media Endorsements: Partnerships with mid-tier celebrities for social amplification.
- Branded Short-Form Content: Collaborations to produce engaging, branded digital content.
- Mid-tier TV/Streaming Series: More prominent integrations or recurring product appearances.
- Music Video Placements: Featuring your brand in a popular artist's music video.
Tier 1 Opportunities: Blockbuster & Brand-Defining
High-impact opportunities exceeding $500k, reserved for major brand statements and market disruption. These are strategic partnerships that can define your brand in pop culture.
- Major Film/TV Integrations: Significant, narrative-driven presence in tentpole productions.
- A-list Celebrity Partnerships: Long-term ambassadorships with top-tier talent.
- Large-Scale Campaigns: Comprehensive, multi-platform campaigns tied to major cultural moments.
- Stadium/Event Sponsorships: Prominent branding at high-profile concerts, festivals, or sports events.
Your Radar subscription tier determines access to these valuable verticals:
- Discovery Tier: Unlocks 1 chosen vertical.
- Foundational Tier: Provides access to 3 chosen verticals.
- Growth Tier: Grants access to 5 chosen verticals.
- Leader Tier: Grants access to All verticals with priority insights.
- Star Tier: Grants access to All verticals with bespoke strategy.
- Icon | Enterprise Tier: Enjoy comprehensive access to All verticals.
Subscription Access Tiers: Feature Comparison
Ideal For: Understanding Each Subscription Stage
Discovery Stage
Ideal For: Brands new to entertainment marketing or testing the landscape with minimal commitment. Focuses on opportunities under $50k.
Foundation Stage
Ideal For: Brands scaling beyond Discovery with budgets up to $500k. Access Tier 2/3 partnerships across multiple verticals.
Growth Stage
Ideal For: Brands ready for blockbuster-stage ($1M+) opportunities and high-profile cultural moments. Combines Tier 1 integrations with Tier 2/3 partnerships.
Leader Stage
Ideal For: Brands seeking accelerated growth and high-value partnerships. Benefits from pre-negotiated terms for faster activation.
Star Stage
Ideal For: Brands aiming for market leadership and transformative partnerships. Leverages bespoke pre-negotiation and strategic guidance.
Icon | Enterprise Stage
Ideal For: Large enterprises, parent companies, or organizations requiring comprehensive, unlimited access and fully customized solutions for multiple brands or complex strategic needs.
Radar Access Note:
Discovery/Foundational tiers cover Tier 3; Foundational adds Tier 2. Growth, Leader, and Star unlock full Tier 1 campaigns.
Engagement Note:
Active participation and feedback are rewarded with bonus Agent Pitches. Additional Agent Pitches available with bundled packages or upgrades. Leader and Star tiers receive priority for Agent Pitch scheduling.
Opportunity Calendar:
Strategic planning calendar for major cultural / entertainment moments. Add-On: Customized Cultural Opportunity Calendar. Leader and Star tiers include bespoke calendar integration.
Pre-negotiation:
Available exclusively for Leader and Star tiers, this feature expedites partnership activation by laying groundwork before formal engagement.
[HB] Radar provides essential tools to identify and pursue pop culture marketing opportunities. Monitor your curated feed, submit fast-tracked proposals, and track progress seamlessly.
Opportunity Feed
Receive monthly curated Previews of potential partnerships.
Agent Pitch
Leverage AI-driven proposal matching for initial deeper evaluations. Increase your subscription for more opportunities.
Points Tracker & Proposal Archive
Monitor your balance, track usage, and download all Previews and Agent Pitch documents.
Radar vs. Access: What's the Difference?
- Radar = Intelligence & Opportunities (what's available and when)
- Access = Execution & Partnerships (actually securing and managing them)
Think of Radar as your expert casting director, identifying the perfect talent and projects for your brand's role. Access is then the production studio, handling all the complex logistics and negotiations to bring that vision to life. For example, Radar tells you 'This emerging artist has a song perfect for your brand's next campaign,' and Access makes sure you secure the rights and integrate it seamlessly.
Ready for the Next Level?
While Radar illuminates opportunities, our Access platform transforms them into impactful partnerships. We handle the full execution, management, and strategic integration, ensuring your brand achieves tangible success in the world of pop culture.