Playbook
[HB]Box Home
STAGE FOUR
[HB]Produce
Own Your Story. Own Your IP.
Produce empowers brands to own their narrative by co-creating custom content like commercials, docuseries, and branded channels. Gain full narrative control, build award-eligible content, and ensure long-term ROI and IP ownership.
Custom commercial shoots & edits
Access to top-tier directors & producers
Post-production & finishing
Multi-platform media formatting
Strategic distribution & targeting
Produce Investment Levels
Pricing is customized based on format, talent, distribution, and usage.
Additional Produce budget required: $25K to $10M+ depending on project scope.
Model & Ideal For
Co-develop brand-owned content. Ideal for brands ready to lead content creation and distribute at scale.
Outcomes
  • Content that builds brand equity
  • Evergreen entertainment assets
Agency Activation Points Range: 30+
Key Inclusions
  • Content development for digital platforms
  • Creative (writers, showrunner, scripting, casting, direction)
  • Turnkey production & legal management
  • Distribution strategy
  • Merchandising & licensing
  • Brand ownership/co-ownership options
Produce campaigns are the ultimate expression of branded entertainment, unlocking opportunities for deep narrative integration. Your investment in Points covers [HB] core programs and subscription services; third-party costs are separate. Each Point is valued at $1,000 USD.
[HB] Content & Production
Your Creative Powerhouse
Empower your brand to become a content creator, developing original films, series, commercials, and digital experiences that captivate audiences and drive engagement.
Full Creative Control
Retain ownership and guide the narrative from concept to completion.
Award-Eligible Content
Produce high-quality, impactful content recognized by industry standards.
Owned IP & Assets
Build a valuable library of original intellectual property for future leverage.
Multi-Platform Distribution
Strategically launch your content across film, TV, digital, and social channels.
Original Content & Integration
Our program covers a diverse range of content formats, fully integrated with your [HB] strategy:
  • Commercials & Brand Films: High-impact visual storytelling.
  • Branded Series: Episodic entertainment that builds loyalty.
  • Documentaries: Authentic narratives that resonate.
  • Web & Social Content: Engaging short-form for digital platforms.
  • Music Videos: Visually stunning pieces for artists and brands.
  • Experiential Content: Immersive visuals for live activations.
Each production is designed to amplify your brand's presence, complementing your earned media, access programs, and live events.
Investment & Inclusions

Investment: Starts from $250k - $25M+ (Custom pricing based on scale, format, and talent).
All programs require a completed Foundation Playbook for strategic alignment.
Our end-to-end production solution includes:
Pre-Production
Concept development, scriptwriting, budgeting, casting, location scouting, and storyboarding.
Production
On-set filming, directing, cinematography, lighting, sound recording, and art direction.
Post-Production
Editing, visual effects, sound design, color grading, and final mastering.
Distribution Strategy
Guidance on platform selection, content licensing, and audience targeting for maximum reach.
Talent Management
Negotiation and coordination with directors, actors, and crew.
Amplify Your Impact
Your powerful story deserves to be heard. With HB Amplify, we ensure your custom content reaches the right audiences at scale. Through strategic distribution, targeted campaigns, and data-driven insights, we maximize your brand's influence and drive measurable results. Extend your reach, enhance engagement, and truly amplify your message across all platforms.